Currently, there is an increased demand for honey across the world, while there are supply issues constraining availability. Honey’s popularity has witnessed regular growth over recent years as consumers desire natural, nutritional food and beverage products. Honey also has the ability to create a unique flavor impression that meets the sweet taste requirements of food products. Apart from honey’s impeccable taste, the product is gaining considerable traction from various end user industries. Food & beverages industry has been encouraging the trend of natural and healthy sweeteners driven by the demand for natural and organic products. With the rising chances of obesity and diabetes, consumers have been preferring low-calorie sweeteners. Furthermore, wide application of honey in various food products facilitates the food product manufacturers to prefer honey over other sweeteners.
However, it should be noted that it’s not all sweet on the honey front. The weakening in bee populations around the world could have potentially devastating effects on the agricultural systems and thereby the food value chain. Maintenance of bee population has become a major challenge in the apiculture industry especially in the European region. Apiculture market for food and beverages segment is forecast to reach $7.739.6m by 2020 at a CAGR of 2.4% during the forecast period 2015-2020. The food and beverage segment accounted for a share of around 82% of the global apiculture market in 2014 in terms of revenue and is expected to further expand with increasing use of honey as sweetener in various nutritional and natural food products.