Global Automotive TCU Market is forecast to reach $13.4 billion by 2025, growing at a CAGR of 4.3% during the forecast period from 2020 to 2025. Rising adoption of automotive TCU due to their capability of providing increased vehicle performance and increasing demands towards digitalization are majorly driving the market growth of automotive TCU market. Growing technological advancements in the field of automotive sector such as 5G technology, smart phone connectivity and others are also helping in significant market growth. Moreover, government regulations regarding safety and security of vehicles across various regions are also helping in higher deployments of such systems by the auto manufacturers, thus boosting the market growth.
- Automatic transmission is expected to have a major market share during the forecast period 2020-2025 owing to its cost efficiency as well deployments across majority of entry level automobiles.
- Key market players such as Mitsubishi Electric Corporation and Denso Corporationhave been helping towards significant market growth in Asia Pacific.
- Rising technological growth along with improved vehicle performance standards are some of the major driving factors towards significant growth of automotive TCU market.
Transmission mode- Segment Analysis
With the growing adoption towards Automotive TCU by automobile industries, the automatic transmission market is expected to have a major share during the forecast period.Automatic transmission mode of application offers features such as eliminating the requirement for manual assistance by the driver with better driving experience, thus causing its high popularity across the automobile sector. Adoption of automotive TCU has been growing as driving an automatic transmission vehicle is easier as well helps in improving customer satisfaction. Moreover, TCU used for automatic transmission eliminates the need for operating the clutch every time, thus majorly helping the driver during heavy traffic conditions. Deployments of Automotive TCU in automatic transmission vehicles have been growing with major demands as it is highly economical compared to the other types and majorly used across entry level cars and vehicles.
Geography – Segment Analysis
Asia Pacific is expected to have a major growth in the global automotive TCU market during the forecast period from 2020 to 2025. High investments towards research and development activities along with rising adoption of digital technology have been fuelling the growth for automotive TCU market in this region. Moreover, presence of some key players such as Mitsubishi Electric Corporation and Denso Corporationare acting as major drivers for the growth of automotive TCU market. Rising growth of automotive sector as well as governmental regulations to improve vehicle safety standards are also acting as major growth factors, causing significant market growth in this region.
Drivers – Automotive TCU Market
- Improves vehicle performance
The rising demand from automotive sector towards automotive TCU has been growing due to its capability of increased performance standards. Deployment of automotive TCU has substantially helped the auto manufacturers to improve vehicle efficiency along with enhancing the driving experience. Usage of automotive TCU helps the user towards real time monitoring and diagnosis of the vehicles, which avoids the rate of accidents or crashes. Moreover, diagnosis of vehicles using automotive TCU improves the vehicle tracking as well as collects data about the vehicle emissions and defects, causing efficient monitoring which helps in optimising vehicle performance. Growing digitalization has also been creating demands for automotive TCU due to providing easy connectivity and sharing of data between users and the vehicle. Such systems are having major demands in the automotive market due to improving the vehicle performance along with safety and security standards. This has been a major driving factor towards the market growth of automotive TCU.
- Rising technological advancements
Rising technological growth has been acting as one of the major driving factor towards boosting the market growth of automotive TCU. With technological advancements and digitalization, adoption of automotive TCU has been gaining much popularity among automobile manufacturers. Auto manufacturers have been deploying automotive TCU while manufacturing
vehicles to increase their market growth, as the demands towards smart technologies have been rising rapidly. Smartphone connectivity is a major factor towards higher demands for automotive TCU in the market. Smartphone have been connected with the help of automotive TCU, which helps the user to keep live tracking of the driving vehicles along with improving the driver experience. Manufacturers have been increasing the amount of connectivity through improving the TCU with compiling of more devices and processing with cloud, driving the market demands. Moreover, rising growth of technology such as combining 5G technology within automotive TCU can help in improving the connectivity standards, thus boosting the market growth in near future.
Challenges –Automotive TCU Market
Security and privacy concerns are some of the major factors that are hampering the growth of automotive TCU in the market. With rising rates of cybercrimes, deployment of automotive TCU is getting adversely affected, slowing the adoption from automobile industries. Since the vehicles are connected through digital technology, accessing of vehicle data becomes a major threat by the cyberhackers. Data hacking issues are a major concern for the user as the vehicles are connected through smart phones using third party applications, which can cause loss of important personal information at times. Data protection is one of the major factors for efficient and reliable vehicle connectivity in order to improve customer satisfaction. High concerns regarding safety and security of automotive TCU has been a major challenge, causing lesser adoption by the auto manufacturers, thus restraining its market growth.
Partnerships and acquisitions along with product launches are the key strategies of the players in the Automotive TCUMarket. The major key players in the Automotive TCUMarket include Continental AG, Denso Corporation, Robert Bosch GmbH, ZF Friedrichshafen AG,Infineon Technologies, TREMEC Corporation, Hitachi Automotive Systems Ltd., Magnetti Marelli S.P.A, General Motors Company and Mitsubishi Electric Corporation.
- In April 2019, Harman International had announced launch of a 5G ready TCU as a new approach to modernize the innovative technologies within vehicles manufactured by today’s automobile companies. This 5G TCU helps in providing scalable mobile network connectivity for connected cars using 5G network infrastructure. The core technology for this TCU has been built upon a platform already launched for mobile phones.
- In July 2019, Asahi Kasei Microdevices Corporation (AKM) had introduced AK7759, a voice processor to be deployed within automotive TCU. This launch helped to provide voice processing features in TCU through digital signal processing. Moreover, it can run with AKM’s automotive HF processing software while providing a high performance noise or echo canceller complying with HF standards.