Bread Improvers Market size is $4.56bn in 2019, growing at a CAGR of 5.68% during the forecast period 2020-2025. Bread improver is a blend of ingredients that activate the gluten and help produce gas which assists and improves the processes of dough kneading and fermentation. The result is a lighter loaf with better texture and keeping qualities. They are used more often in grain mixes or breads with addition of fruit, seeds or nuts to a loaf to give strength and volume. Emulsifiers help condition and strengthen the dough, improve crumb whiteness, retain moisture, soften crumb texture and control fat crystallization. It is used for miscellaneous purposes including sustaining quality and thin crust of pastry products, reducing crispiness of crumb, for preserving and increasing shelf life, developing a fine-pored crumb, improving color of baked goods, strengthen tolerance during manufacturing stages and largely enabling bakers to prepare good quality and a standardized baked products. The increasing awareness about health and food safety is fueling the demand for whole wheat and multigrain breads are the key factor for the growth of the market.
- Increasing disposable income, changing standard of living are factors expected to support growth of the market.
- Increasing awareness amongst people on nutritional value of the products is set to propel the growth of the market.
- North America region is estimated to record the fastest growth rate during the forecast period.
By Source – Segment Analysis
In 2019, Emulsifiers segment dominated the Bread Improvers Market in terms of revenue is estimated to grow owing towards ease of availability and lesser cost. Emulsifiers help with crumb softening, reduce staling and also help dough strengthening by promoting aggregation and cross-linking of gluten-forming proteins. A bread improver enables the baker to create a trouble-free processing and ease in dosing, even when facing a wide range of bread and the complexity of the baking process. This makes bread softer, improves the texture of the dough and prevents staling. Mono- and diglycerides are types of emulsifiers which are safe to eat and are the most frequently used emulsifiers in the food industry abetting towards the market’s growth.
Geography – Segment Analysis
In 2019, the Europe region dominated Bread Improvers Market in terms of revenue owing to the increase of ready to eat consumable products. Rise in the usage of on-the-go breakfast meals owing to hectic lifestyles, increasing urbanization, and high disposable revenues likely to power the regional market development. This region also provides scope for product modernism in the bakery sector as users have different preferences and tastes and look for diversity in bread and rolls are key factors in the growth of the Bread Improvers market. North America is estimated to record the fastest growth rate during the forecast period 2020-2025.
Drivers – Bread Improvers Market
- Rising Consumption Of Ready-to-eat Meals
The Increase in demand for bakery products owes to the growing consumer preference for convenient specialty products. Changing lifestyle along with the growing health concern and hectic schedules of people around the world is further propelling its market. The rising number of convenience food stores and fast-food chains all over the world has elevated the usage of other bread goods such as rolls, buns and others. This, in turn, is powering the growth of bread improvers market. Consumers are opting for products manufactured with high-quality ingredients and organic ingredients. Innovative bread product offerings by bakery item makers, huge intake of bread and bakery related items and increasing demand for convenience foods are some of the major trends powering the development of the bread improvers market.
Challenges – Bread Improvers Market
- Stringent Government Norms
The lack of proficient organization for Bread Improvers system and growing stringent government policy and regulation toward market growth is restraining growth of the market. The high capital investments for equipment and strict regulations for the consumer safety are hampering the growth of the market.
Bread Improvers Industry Outlook
Product Launches was the key strategy of the players in the Bread Improvers Industry. Bread Improvers top 10 companies include Ireks GmbH, Lallemand Inc., Lesaffre, Nutrex N. V., Pak Holding, Puratos Group, Watson-Inc, Corbion N.V., Du Pont De Nemours & Company and Compass Group, Plc.
- In June 2019, Compass Group PLC (LSE: CPG), a leading global food service company entered into partnership with Fazer Group. The partnership will enhance the company at further accelerating its efforts to digitize the company and its business model.
- In June 2018, Corbion N.V acquired Bunge’s 49.9 percent stake in SB Renewable Oils, a joint venture that operates a facility in Brazil.