Burgeoning Demand for Processed and Convenience Foods to Drive the Market

Poultry processing is the process of preparing meat from various types of fowl for human consumption. As poultry have been the major source of consumable animal protein, growing awareness and preference for protein rich meat is propelling the market growth. On the other hand, increasing consumption of fast food and snacks in restaurants has increased the demand for processed meat & poultry. Customers are opting for processed products with increased shelf life and quality of processed meat and packaging. Driven by the demand for new products with new formulations, the meat processing industry is forced to install new product lines to produce high quality meat products. In spite of declining utilization rates for hamburger and pork, processed meat, particularly bacon, frankfurter and lunch meat sales have increased throughout the years thus adding to growth of the market.

Usage of processed poultry & meat is comparatively lesser in APAC region owing to potential causes of contamination of meat during slaughtering and processing procedures and increase in avian diseases. However, APAC region with emerging markets like India, China and Indonesia provides increasing popularity of processed meat & poultry, owing to the use of most advanced technologies in the production and processing of meat and poultry. Consumers in APAC countries such as India, China and Japan are forecast to witness a decline in the average selling prices of processed meat & poultry which are set to open opportunities for the processed meat manufacturers as the region remains price sensitive. Growing urbanisation and preference for processed meat also drives the market. North America processed poultry & meat market is forecast to grow at a fastest CAGR of 6.6% during the forecast period 2017-2022. North America region accounted for around 38% of the global processed poultry & meat market share in 2016 in terms of revenue.

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