Choline Chloride Market Overview
Choline Chloride Market size is forecast to reach $1.1 billion by 2025, after growing at a CAGR of 5.1% during 2020-2025. Choline chloride is an organic compound. It is used in the animal feed additive. It is mainly related with the metabolism and act as methyl donor. It builds and maintains cell structure and function. It is very essential for growing animal and its feed intake helps in preventing perosis, conditions like fatty liver syndrome, etc. Apart from animal feed additive, choline chloride market also finds application in human nutrition and as a clay stabilizer in oil and gas industry. One of the major factors driving growth in the choline chloride market is increasing consumption of poultry meat and egg.
New product developments and increasing investments in research and development of choline chloride are expected to drive the growth of this market.
Among end users, oil & gas segment is projected to lead the choline chloride market during the forecast period.
Asia Pacific dominated the choline chloride market.
By Grade – Segment Analysis
70% segment held a significant share in choline chloride market in 2019. Choline chloride 70% is primarily available in the form of a colorless to amber colored viscous liquid or a tan colored powder with a characteristic odor containing 70% choline chloride active substance by weight. Choline chloride 70% finds widespread adoption in the oil & gas sector as an ideal substitute for potassium chloride owing to its greater performance in clay stabilization, compatibility with drilling muds and safe environmental profile. The product is also widely used as a feed additive for calves, crustaceans, fish, poultry, pigs and pet food pertaining to its ability to prevent fatty liver, improved muscle control and growth performance.
By Form – Segment Analysis
Liquid segment held a significant share in choline chloride market in 2019. Liquid choline chloride is a colorless, odorless, clear substance which is soluble in water, non-corrosive and non-toxic in nature. The product is extensive adopted in the poultry feed industry on account of its ability to enhance growth & performance, nutrient utilization, fat metabolism and improves reproductive ability in animals. The product helps prevent health disorders such as liver enlargement and leg deformity, also called perosis in chicks. Choline supplementation helps enhance weight gain in broilers and plays an essential role in the formation of egg yolk in layer chickens.
By End-User Industry – Segment Analysis
Oil & Gas segment held a significant share in choline chloride market in 2019 growing at a CAGR of XX% during the forecast period. Choline chloride serves as an excellent clay stabilizer which ensures cost effectiveness and enhances production rates in the oil & gas sector. Choline chloride helps tackle various challenges which arise during oil drilling operations such as permeability reduction, fines migration and wellbore instability. The product’s biodegradable nature makes it an environment-friendly substitute for conventional clay stabilizers. Choline chloride is ideal for mixed layer, illite and smectite clay minerals & is highly compatible with conventional fracturing fluids and cross-linkers. Growing energy demand from the domestic & industrial sectors, rising exploration of natural gas resources and technological advancement should drive the oil & gas industry and stimulate the choline chloride market.
Geography- Segment Analysis
Asia Pacific dominated the choline chloride market with a share of more than XX%, followed by North America and Europe. This region has the largest consumer base for choline chloride, specifically China, due to the increased demand for poultry meat. Choline chloride improves the feed conversion rate and enhances weight gain in pigs. Moreover, consumers in the U.S. & Canada increasingly prefer bacon-based breakfast options over pancakes on account of rising trend to experience new products and changing palates. Rising consumer preference for Vietnamese & Korean cuisines and increasing trend of dining at fast-food restaurants is expected to drive bacon consumption and accelerate the choline chloride market sales.
Drivers – Choline Chloride Market
High Demand from Animal Feed Industry
Choline chloride is extensively consumed in the end-user segment like animal feed because of the growing demand for egg, high yield meat, etc. It is used as an essential feed additive amongst animal species, particularly chickens. It is also known as vitamin B4 and is an organic compound. Choline chloride is related to metabolism and it acts as a methyl donor. It helps in building and maintaining cell structure and functioning. It is used as a feed additive for growing poultry animals. Its benefits include prevention of perosis, a condition in animals like fatty liver syndrome, etc. In 2019, poultry meat consumption across the globe was about 128 million tons and is forecasted to reach about 135 million tons by 2025. All the aforementioned factors are expected to drive the choline chloride market from the animal feed industry during the forecast period.
Challenges – Choline Chloride Market
Owing to hazardous effects related to human health such as vomiting, diarrhea, gastro intestinal distress and inhalation problems etc. during its preparation, the use of Choline Chloride has been regulated and restrained by health and safety management authorities for end user applications. Furthermore, fluctuation in raw material costs is another key factor which is expected to act as an impediment for the growth of choline chloride market over the forecast period. Moreover, lack of consumer awareness about the nutritional value of choline is expected to slow down the growth of choline chloride.
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the choline chloride market. In 2019, the market of choline chloride has been consolidated by the top five players accounting for xx% of the share. Major players in the choline chloride market are Balchem Corporation, Taminco, BASF SE, Algry Química, Havay Chemical Company, NB Group Co., Ltd, and Jubilant Life Science among others.
Product Launch/ Partnership
In October 2019, global food & feed ingredient manufacturer Kemin Industries launched a new product range CholiGEM which caters to the health & nutrition requirements of ruminants. This is an innovative feed ingredient which offers a greater concentration of choline chloride as compared to conventional animal feed products. This product launch provides a competitive advantage to Kemin Industries and allows it to meet growing demand for animal feed additives for improved liver function.
In November 2017, global chemicals manufacturer BASF entered into a strategic partnership with Indian pharmaceuticals company Vital Therapeutics. This partnership entails the launch of a new choline chloride product Vitachol which caters to poultry feed manufacturers in India and South Asia.