Cold-pressed Juices Market: Overview
Our world is witnessing an obesity epidemic which has already impacted the one-seventh of the world population. According to the World Health Organization, 1.9 billion adults in the world were overweight in 2016, out of which 650 million were obese. These statistics are a direct intimation of poor lifestyles that humans choose to lead in the current global scenario. Leading healthier lifestyles has consequently become a major factor for maintaining non-disease related mortality in the world. Production and consumption of healthier alternatives like cold-pressed juices and exercising routinely are the only ways to progress towards a disease-free world.
Consumption of cold-pressed juice is the latest superfood trend that has taken the world by storm. Cold-pressing does not involve utilization of any heating systems like an auger, instead, fruits and vegetables are compressed through a hydraulic press, thus keeping intact every fiber present in them. This results in the production of a healthier version of juice, one that is abundantly rich in nutrients, and fibers.
According to analysts at IndustryArc, cold-pressed juice market size was approximately $6.0 billion to $6.3 billion in 2018. The analyst also predicts the market to grow at a healthy CAGR of 9.5%-10.5% during the forecast periods of 2019-2025. The report is titled “Cold Pressed Juice Market: By Type (Fruit Juices, Vegetable Juices, Mixed Juices); By Acidity (Low, Medium, High); By Technologies (Slow, Auger, Masticating); By Processing (Raw, Pasteurized, Unpasteurized); By Geography Forecast (2019-2025)”
Global Cold-Pressed Juice Market: Competitive Landscape and Trends
IndustryArc estimates North America to lead the regional sales and production while holding between 35%-37% of the entire cold-pressed juice market share as of 2018. Some of the leading cold-pressed juice market companies are PepsiCo, Inc., Hain BluePrint, Inc., Liquiteria Inc., The Coca-Cola Company, Pressed Juicery, Kuka Juice, Greenhouse Juice Co., and Drink Daily Greens LLC.
- Increasing Demand for Unprocessed and Fresh Produce
Cold-pressed juice market offers what retailers and consumers are fervently looking for- fresh fruits and vegetables, minimally processed organic produce, negligible food wastage, and intact nutrients. Achievement of these parameters in their entirety has led to augmented cold-pressed juice market growth.
A study conducted by Tulane University in 2012 stated that USA’s national supermarket ratio stood at one market to every 8500 residents. Despairing statistics like this inspired Michelle Obama, former First Lady of USA to launch ‘Let’s Move’ which encouraged supermarket chains to expand their stores in places where healthy food was not a luxury. Incentivized by this campaign, supermarkets stores grew to 40,000 in number by the year 2017, Proximity to supermarket helps increase cold-pressed juice market sales by providing access to healthier food options. Companies are now using a variety of exotic organic produce like coconut water, cucumber, leafy greens, splash pineapples, Acai, Blueberry, Pomegranate, Black Currant, Maqui Berry, Baobab, Cranberry, and Goji berries to produce a plethora of innovative blends that attract consumers.
- Acquisition of Cold-Pressed Juice Start-ups by Beverage Conglomerates
Beverage companies have capitalized abundantly on this superfood trend by investing both money and resources in smaller companies that recently started on production of cold-pressed juice. Suja, a cold-pressed juice startup was acquired by Coca-Cola in 2015 through a clever 30% minority stake for $90 million. In return, Suja can now sell its supplies produced at Coca Cola’s bottling facilities through Coca-Cola’s distributions channels alone. Suja has gained massive recognition through this deal and has transformed from a juice startup to a retail brand.
Acquisitions like these may seem unfair but are actually symbiotic in nature. They allow start-ups to receive desirable financial investments and help bigger companies to expand their franchises.
The cold-pressed juice market will grow effectively owing to accentuated interest in people becoming fitter, and healthier. Demand for unprocessed produce will drive market growth, and inspire companies to merge, and acquire, thus investing more into this concept for better profitability. If this trend continues, soon the beverage arcade will be completely replaced by healthy, and affordable cold-pressed juices.
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