Developments in Printable Electronics to Drive Intelligent Packaging Market

Product protection, security and marketing have been the major functions of packaging. Smart packaging however has paved the way for technology to enhance the packaging functionalities and printed electronics is one such technology offering advancement in the smart packaging. Printed electronics are set to enable effective interaction between the consumer & the package and also address significant issues in retail, healthcare and food packaging. Printed electronics packaging can be a data point, a switch or a sensor with communication capability. The global market for intelligent packaging in 2016 was $4.6 billion and is estimated to grow at a CAGR of 12.5% during 2017-2022. This market is driven by significant rise in smartphone and tablet usage among consumers coupled with heightened advancement of wireless and sensor communication technologies, such as NFC, 2D barcodes and others.

Printed electronics plays vital role at the point of sale which is the significant phase of the consumer packaging lifecycle. In consumer packaging lifecycle printed electronics is employed at Operational Applications level, for purposes of monitoring, tracking origin and location. It is also applicable at other four phases such as brand protection, brand differentiation at POS, increase in product functionality and reduction of packaging waste. Printed Intelligent sensor, display operated with printed battery, labels reacting to temperature are few of the examples of printed electronics used as intelligent packaging components.

Food and beverage industry is the largest market for intelligent packaging solutions capable of wireless communication especially for NFC. Pharmaceuticals and cosmetics are the other major industries demanding intelligent packaging with wireless communication. Traceability, anti-counterfeiting and direct marketing are the major factors driving this market. Rising demand for packaging that offers greater product differentiation and consumer engagement are also set to drive the market for printed electronics specifically with NFC in coming future.

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