Frozen Vegetables: Are we giving up nutrition for convenience?
Are Frozen Vegetables as Healthy as Fresh Ones?
Frozen vegetables are maintained below their freezing point to facilitate storage and transportation until they are ready to be eaten. Frozen vegetables are high in demand, during winters when fresh produce is limited or expensive. Frozen vegetables are considered healthy as vegetables chosen for freezing tend to be processed at their peak ripeness, a time when they are most nutrient-packed.
Commercial Sector Expected to Play a Crucial Role in the Growth of the Frozen Vegetables Market
The demand for frozen vegetables is expected to remain high in the commercial sector, throughout the forecast period. Food outlets and quick service restaurants are expected to play a crucial role in this growth. Frozen vegetables such as corn, broccoli, mushrooms, asparagus, and others are always in high demand across restaurants and food outlets throughout the year. Increasing the foodservice industry is also expected to bolster the demand for frozen vegetables in the commercial sector. The expansion of QSRs in recent years has been drastic, a factor contributing to the increasing demand for frozen vegetables.
Asia Pacific Frozen Vegetable Industry Outlook
The demand for frozen vegetables has increased significantly across the world in recent years. Europe and North America lead this growth, as the harsh winters in these regions often hamper the production of fresh vegetables. Frozen foods are ubiquitous in American and European supermarkets. However, in the coming years, Asia Pacific is expected to be an essential market for frozen vegetables. India and China are expected to lead this growth in the coming years. The rapid expansion of hypermarkets and supermarkets in the region is further expected to boost the frozen vegetable market growth in the region.
Increasing demand for frozen foods in emerging markets such as the Middle East and the Asia Pacific is expected to be one of the most prominent factors aiding the frozen vegetable market growth. Moreover, changing food habits is further contributing to the growth of the frozen vegetable market. Also, the increasing number of restaurants and quick service restaurants has created a favorable demand for frozen vegetables. These factors are contributing to the increase in the frozen vegetable market size. Frozen storage or cold storage warehouse infrastructure is improving across the world, a factor driving the frozen vegetable market growth. A blast chiller is essential equipment in this regard, as it maintains the natural quality of food.
Key Companies Outlook
Product launch is one of the most popular strategies adopted by manufacturers of frozen vegetables. For instance, recently, Patanjali launched various frozen vegetables such as peas, sweet corn, and mixed vegetables. Similarly, ITC has plans to introduce new frozen vegetables and fruits under its Farmland brand. Some of the leading players operating in the frozen vegetables market include Aryzta AG, Ajinomoto Co. Inc., Nestle S.A., General Mills Inc., Kraft Foods Group Inc., Cargill Incorporated, Europastry S.A., JBS S.A., Findus Group., Kellogg Company, Arena Agroindustrie Alimentari SPA, Flower Foods, Amy’s Kitchen, Inc., Bonduelle SCA, Ardo N.V., H.J. Heinz Company, Bellisio Foods, Inc., Conagra Foods, Inc., Goya Foods, Inc., and Iceland Foods Ltd. The Frozen vegetables top 10 companies are competing amongst themselves to improve their frozen vegetables market share.