Growing Consumers Concerns towards Hair and Scalp Health to Drive South Korean Professional Hair Care Products Market

Professional hair care products are expert recommended advanced hair care products made for specific needs of the consumers such as cleansing, texture and quality enhancements of hair and other hair and scalp related problems. South Korea is one of the most exciting markets for beauty care and hair care products. Professional Hair care products have significant demand in South Korea, as most of the country’s women implement rigorous hair care regimen.

Increasingly complex lifestyles of consumers coupled with the adverse effects of pollution is increasing the hair and scalp related problems such as hair loss, hair damage, dandruff, itchy scalp and others among consumers. This has led to the increased adoption of professional hair care products, especially hair treatment products. Consumer’s interest towards conditioning, hair treatment, coloring and massage is encouraging them to visit salons frequently. Manufacturers are concentrating on product launches targeting this hair and scalp related problems, thus boosting the professional hair care products market.

Though there is huge demand for professional hair care products in the country, the market is facing challenge from local brands and consumer segment products. Growing demand for hair colorants from ageing population and rising interest towards appealing colors such as ash, reddish is fuelling the demand for professional hair color products. Organic colors are preferred by customers due to awareness of post coloring negative effects by usage of Ammonia and Paraben containing colors. Frequent use of chemicals containing hair color or perming products on hair have resulted into hair damage and problems such as hair loss, scalp problems among the South Korean people. Thus consumers are opting for professional hair care products and salon services thus driving the market in the country. Companies are focusing on launching products focused towards growing demand.

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