Growing Demand for Men Grooming Products and Services to Drive the U.K. Professional Hair Care Market

Professional hair care products are used by professional hairdressers or stylists to enhance the texture and quality of specific consumer hair. These products offer treatment to hair and scalp-related issues such as hair loss, dandruff, hair damage, hair thinning, split ends, and scalp itch. The wide range of services offered by these products is coloring, perming & straightening, shampoo & conditioning and styling. The design of these products is specific to hair type and is used to enhance the consumer experience and to provide hair specific solution to the consumer. The various distribution channels through which these products are distributed to salons are direct, wholesalers/distributors and online retailing.

Rising style consciousness of men has resulted in more men visiting hair salons, thereby propelling the growth of the U.K. professional hair care market. Increasing willingness of younger demographics to imitate celebrity hair styles is expected to increase the number of men visits to salons for services, thereby enhancing the growth of the U.K. professional hair care market. Increasing preference for straightening services by Afro Caribbean and Hispanic origin individuals will increase the demand for men grooming services, thereby driving the U.K. professional hair care market.

Due to the launch of specialty shampoo & conditioners which protect color and repair hair by companies like TIGI, Kevin Murphy, Paul Mitchell, Schwarzkopf, Essensity and Goldwell, the number of men consumers which opt for grooming services are increasing day by day. Increasing private label products for salons will increase the number of male consumers who opt for grooming services in a particular salon due to the loyalty towards that salon, thereby driving the growth of U.K. professional hair care market. The launch of new products in a hair styling range, which has no traces of grease and heavy feel is gaining attention of men to opt for grooming services in the salon, which in turn drive the market in future.