The Italian population is known to be easy going about their everyday life and are quite fashionable. Milan fashion week and various hair dressing academies like Vidal Sassoon, Toni and Guy and Aldo Coppola have created awareness regarding hair dressing techniques and styling in the country. Such initiatives and easy going nature are attracting people to enhance their looks from professionals available at saloons in the country. In Italy professional qualification is required before going into hair dressing business. This has set the benchmark for professional hair care business and is a factor attracting significant number of customers to the saloon thus impacting the professional hair care market in the country. The upsurge in fashion blogging has been observed in fashion conscious Italy. Trends are driven through social media platforms like Instagram, Twitter and Facebook. Instagram and fashion blogging are the driving factors in Italian beauty market.
The aging population of the country is another factor impacting the market growth in the country. Italy is witnessing an increased demand for coloring owing to an ageing demographic that looks for more gray hair coverage. Increased demand has been seen for hair treatment products like hair masks and keratin treatments. Overall Median age is estimated to be 45 years in 2015 and is expected to reach 49.4 by 2020 in Italy. It is the second oldest country in European Union (EU) after Germany in terms of median age. The age group of 55-64 which has been the target audience for many companies in the country is estimated to grow with a CAGR of 1.34% till 2020. The professional hair care product market in Italy is estimated to reach revenue of $610m by 2020 growing at a CAGR of 0.3% during 2017-2022.
Beverages end use segment accounted for around 40% of the global stevia market revenue and is estimated to grow at a CAGR of 8.4% during 2017-2022. With the growing concern on obesity coupled with rising availability of stevia based products, global stevia market is estimated to reach revenue of $719.9m by 2022 at a CAGR of 8.6%.
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