Coconut water is the clear liquid inside young coconuts. It has a high mineral and potassium content and is natural fat-free and low in food energy. Coconut water has an exotic taste and also functional benefits. Major brands in both developed and emerging markets are finding creative ways to capitalize on taste, natural and healthy attributes by introducing innovative new products that are capturing the imagination of consumers and helping to drive packaged coconut water market growth. Packaged coconut water is experiencing strong growth in emerging markets with consumption in countries such as China and Brazil rising at a fast pace, and promising even greater things for the future.
As packaged coconut water is equally good for adults and kids, it has been experiencing growth opportunities for both on-the-go and out-of-home consumption occasions. Excessive sugar consumption is a public concern in many countries. Increased awareness of sugar debate everywhere is increasing demand for this natural juice in emerging markets. Brazil remains the biggest market for packaged coconut water, which continues to see strong growth, driven particularly by leading brands Kero Coco by PepsiCo. It has set an example of how big unpackaged coconut water markets can be converted into a trend gaining traction in other markets with a strong coconut water tradition, such as India, Singapore, Malaysia and Thailand. Asia-Pacific region is poised to grow at a high CAGR of 29.8% during next five years.
Packaged coconut water, a formerly niche or loose product has become a global phenomenon with extraordinary speed. The market is ever more crowded, complex and competitive but has been emerging as a potential natural energy drink market. Thus, packaged coconut water continues to grow strongly, paving the way for other plant-based waters. Packaged coconut water market is projected to reach $7.96 billion by 2022, according to a recent report published by IndustryARC.
IndustryARC is a global market research and business consulting firm based out of India. We have research centers across Asia and Europe with consultants experienced in the following verticals – Agriculture, Automotive, Chemicals and Materials, Energy and Power, Food and Beverages, ICT, Electronics, Life sciences and Healthcare, Automation and Instrumentation.
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