Non Sugar Sweeteners Market Size Estimated to Reach $13.64 Billion by 2025

Non Sugar Sweeteners Market size is estimated to reach $13.64bn by 2025 with a CAGR of 3.04% during the forecast period 2020-2025. Non-sugar sweeteners are the alternative to sugar with certain difference in properties but provide sweet taste. These are much stronger when compared to normal sugar. The patients of reactive hyperglycaemia and diabetes often advised by the doctors to replace sugar-based diet with non-sugar sweeteners. Globally the consumption of bakery items, sweet dishes, and other foods has seen a swift increase, among the lower and middle-income groups, owing to their increasing disposable incomes. The diabetic cases are also increasing among this section of society, which is poised to boost the demand of non-sugar sweeteners in the global market.

Key Takeaways

  • Geographically, North America’s Non-Sugar Sweeteners market accounted for the highest revenue share in 2019 and it is poised to dominate during the forecast period 2020-2025 owing to the high demand.
  • Based on type the Artificial Non-Sugar Sweeteners dominated the market in the year 2019.
  • Detailed analysis on the Strength, Weakness and Opportunities of the prominent players operating in the market will be provided in the global Non-Sugar Sweeteners Market report.
  • The beverage segment contributed the highest market share in 2019.  It is set to grow for the forecast period 2020-2025, owing to availability of range of flavors.

By Type – Segment Analysis

The global Non-Sugar Sweeteners Market based on type has artificial and natural segments. The artificial segment registers for the highest market share in 2019 and is set to continue for the forecast period (2020-2025). The artificial sweeteners are sugar substitutes, which have a sweet taste, and produced synthetically. They contain low calories, and help maintain blood sugar levels, and help the people with health disorders. Aspartame, saccharin, sucralose, and stevia are the most potent sweeteners under this segment. Food processing companies produce these sugar-free alternatives as their main products, to stimulate market growth. On the other hand, natural sweeteners are promoted as healthier alternative to artificial, but even these go through refining and processing.

By Application – Segment Analysis

The Application segment of Non Sugar Sweeteners Market has food products, beverages, pharmaceutical and others. The beverage segment of Non Sugar Sweeteners dominated the global industry in the year 2019, owing to the presence of wide variety of flavors & brands and long-term collaborations with the sellers. Besides, increase in energy drink demand from athletes is poised to drive the market for the forecast period (2020-2025).  The Development of low sugar food for diabetic and diet-conscious consumers is set to drive the food products demand over the forecast period 2020-2025. These products have less or almost no calories and likely to help in controlling weight of individuals.

By Geography – Segment Analysis 

The global Non Sugar Sweeteners Market by geography had the dominant share in North America, in terms of revenue in 2019. North America’s demand is set to continue over the forecast period 2020-2025 owing to the countries in the region showing their preference towards adopting RTD beverages. On the other hand, Europe is set to witness steady growth rates over the forecast period 2020-2025. This is owing to growing processed & beverages industry in this region. Asia Pacific is also set to witness high growth owing to increase in disposable income, particularly in countries such as China and India.

Drivers – Non Sugar Sweeteners Market

  • Increase in R&D and Urbanization

The demand for Non Sugar Sweeteners is driving forward owing to the change in food habits of consumers with increase in disposable incomes globally. Besides, the increase in investments to produce low cost products are acting as drivers for supporting the growth of the Non Sugar Sweeteners market.

Challenges – Non Sugar Sweeteners Market

  • High cost and potential health risk 

The potential negative health benefits and the high investment costs to produce the range of products are acting as challenges for the growth of the Non Sugar Sweeteners market.

Non Sugar Sweeteners Industry outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Non Sugar Sweeteners Market. Key companies of this market are Zydus Wellness Ltd, Cargill, Tate & Lyle, Danisco, Archer Daniels Midland Company, Merisant worldwide Inc., Imperial Sugar Co, Celanese Corp., GLG Life Tech Corp, and others.

Acquisitions/Product Launches:

  • In June 2017, Zydus Wellness announced national launch of sugar free greens.
  • In 2019, PureCircle has entered into a new stevia supply agreement with Merisant US, Inc. This new and expanded partnership support Merisant’s long-term supply of the stevia ingredients.