Oryzenin Market Size Forecast to Reach 206.1 Billion by 2025

Oryzenin Market size is forecast to reach 206.1 billion by 2025, growing at a CAGR of 13.71% during the forecast period 2020-2025. Oryzenin is extracted from rice grains and rice flour by the method of sonification. Increasing demand by health-conscious consumers and increasing popularity for vegan diets are the major factors driving the growth of the market. Increasing consumer preference for a high protein diet with lower lactose concentration and easy handing of dry form oryzenin and low transportation costs is set to further enhance the overall market demand for Oryzenin Market during the forecast period 2020-2025.

Key Takeaways

  • North America dominates the Oryzenin Market owing to the rising demand for rice protein owing to its functional properties and low cost of production of rice proteins. The Oryzenin Market scope for different regions will be provided in the final report.
  • Rising health consciousness among consumers and increasing use of oryzenin in sports nutrition is likely to aid in the market growth of the Oryzenin Market.
  • Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Oryzenin Market report.
  • Lack of awareness about the benefits of oryzenin and the lack of information about the benefits of oryzenin and rice protein in the developing and rural areas are set to create hurdles for the Oryzenin Market.

Form – Segment Analysis

The dry form held the largest share in the Oryzenin Market in 2019 and is estimated to grow at a CAGR of 13.9% during the forecast period 2020-2025 owing to its use in the food & beverage industry. The dry form is easy to handle and can be transported easily with lower expenses, which has increased the demand for dry oryzenin powder. Also, the liquid form needs further processing to be extracted from the dry form, thus increasing the investment. The dry form of oryzenin is set to be the highest growing segment and are estimated to register the highest CAGR during the forecast period 2020-2025 owing to the easy handling of dry form oryzenin and low transportation costs.

Applications – Segment Analysis

The Food and Beverage held the largest share in the Oryzenin Market in 2019 and is estimated to grow at highest CAGR during the forecast period 2020-2025. Oryzenin is used only in the food and beverage industry, which can be further sub-segmented into dairy alternatives, bakery and confectionery, sports and energy nutrition, and meat analogy. The Oryzenin helps sportspersons to increase their skeletal and muscle power. Oryzenin gives similar strength as of when whey protein is consumed. High protein content and gelling properties make it an essential ingredient in the food & beverage industry. Sports & energy nutrition was the leading segment, owing to the increase in the consumption of sports & energy drinks owing to the trend of healthy living among consumers. The application of oryzenin in sports & energy nutrition is attributed to its high amino acid profile and branched-chain amino acids (BCAAs), which are essential for athletes and bodybuilders for muscle recovery. Oryzenin increased lean body mass skeletal muscle hypertrophy, power, and strength like whey protein.  Food and Beverage are set to be the highest growing segment and are estimated to register the highest CAGR during the forecast period 2020-2025 owing to the increasing application of oryzenin as a nutrition enhancer in food products.

Geography – Segment Analysis

North America dominated the Oryzenin Market in 2019 with a share of more than 39.6%, followed by the Asia Pacific owing to the rising demand for rice protein owing to its functional properties and low cost of production of rice proteins. The rise in demand for processed food & beverage products and various nutraceutical products is also increasing the growth of the oryzenin market in this region.

However, Asia Pacific is estimated to grow at a higher CAGR during the forecast period 2020-2025 owing to the rising protein consumption among consumers owing to greater emphasis on a healthier lifestyle. Transition in the lifestyle of the consumers in terms of feeding habits and growing concerns for health and wellness is also increasing the growth of the oryzenin market in this region.

Drivers – Oryzenin Market

  • Increasing consumer preference for high protein diet with lower lactose concentration and easy handing of dry form oryzenin and low transportation costs

Increasing consumer preference for a high protein diet with lower lactose concentration and easy handing of dry form oryzenin and low transportation costs is increasing the growth of the oryzenin market. Food product development is to address the changing needs and to meet the present demands of the consumer by creating a newer alternative to healthy foods. Increasing urbanization has accelerated these demands; concerted research effort in functional and specialty beverages for newer products is the recent trend. Functionality in beverages is set be to addresses different needs and lifestyles-to boost energy, fight aging, fatigue and stress, target specific diseases and the sector is still expanding. Consumers are preferring high protein diet with lower lactose concentration. The demand for rice protein is higher than others owing to its functional properties. High protein content and its gelling properties are the essential properties for the food and beverage industry. Rice protein has a lower cost product which is increasing the demand for oryzenin in the market. Thus, increasing the growth of the oryzenin market during the forecast period 2020-2025 owing to the encouragement of healthier lifestyle and the urge to consume eco-friendly plant-based foods.

  • High protein content and gelling properties make it an essential ingredient in the food & beverage industry

High protein content and gelling properties make it an essential ingredient in the food & beverage industry is increasing the growth of the oryzenin market. Oryzenin is used in the food and beverage industry owing to the easy handling of it and low transportation cost. It is used as sports and energy nutrition owing to the increasing awareness about healthy living and fitness regimes among consumers. Also, the high amino acid content in oryzenin and branched-chain amino acid in oryzenin which is an essential requirement for sports persons and athletes for muscle recovery. Low cost of production of rice proteins, high gelling properties, and high protein content make oryzenin to be used extensively in food and beverage industry, increasing health awareness, rising consumption of oryzenin in sports nutrition and its use as an enhancer of nutritional value in several food products is increasing the demand of oryzenin. Oryzenin is a type of glutelin/protein which is typically found in seeds of rice. Consumers who are looking for alternatives to non-allergen, lactose-free as well as a gluten-free source of proteins, can look forward to oryzenin as a better alternative. Oryzenin does not cause any kind of disorder concerning digestion. Thus, increasing the growth of the oryzenin market during the forecast period 2020-2025.

Challenges – Oryzenin Market

  • Lack of awareness about the benefits of oryzenin and the lack of information about the benefits of Oryzenin and rice protein in the developing and rural areas  

Some of the factors that is set to impede the growth of the oryzenin market bio are lack of awareness about the benefits of oryzenin and the lack of information about the benefits of Oryzenin and rice protein in the developing and rural areas.

Oryzenin Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Oryzenin Market. In 2019, the Oryzenin Market share is consolidated by the top ten players present in the market. Oryzenin, the top 10 companies Axiom Food Inc, AIDP Inc., Ricebran technologies, Organic Ingredients Inc., The Green Labs LLC., Bioway Organic Nutrition LLC. among others.

 Acquisitions/Product Launches

  • In November 2018, RiceBran Technolohies completes acquisition of the assets and operations of Golden Ridge Rice Mill’s and Rice Brain Operations in Wynne, Arkansas.