Pre Nutrition Market: Fueling the workout regimen
What is Pre Nutrition?
Nutrition products were traditionally used to meet the deficiency of nutrients which are not consumed in sufficient quantities. But now with an increase in fitness-conscious population, there occurs consumption of nutrients for specific reasons like gaining muscle, building endurance, and for strength. It has substituted food items and being consumed for bodybuilding. Nutrient products are now consumed before, during, and after body workout.
Pre nutrition is the nutritional products consumed 2-3 hours before exercise or sports to gain muscles, prevent hunger, and maintain energy during the physical tasks. They usually sport nutrition products like natural whey protein, soy drinks, or even vitamin supplements. As people are becoming more health-conscious, they have started to consume balanced diets and working out regularly. This trend has increased the number of health products in the market. Also, there is a rise in the number of dietitians and nutritionists and courses offered for this, as they have become popular nowadays in most education, healthcare, or sports institutions.
Protein supplement products have more demand and growth in the pre nutrition market size due to the rise in health awareness. More people are consuming protein-based products and substituting carbohydrates with proteins for gaining energy as well as reducing fat. Protein products that are observed to have more sales are energy drinks, nutrient bars, and protein powders. They are preferred for their convenience and multiple benefits offered by a single product.
North America is the largest market
Pre nutrition industry has a strong presence and a large share in the North American market. This is owing to the higher incomes and world-class facilities and infrastructure for fitness and sports. In North America, people are more open to nutritional supplementation and are willing to invest more in health and fitness. Rapid urbanization and increasing disposable income are making the Asia Pacific one of the fastest-growing markets for pre nutrition. There has been a shift in the lifestyle in Asian countries as the youth have started to lead a much more physically active life. There is increasing demand for pre nutrition products among not just fitness conscious people, but also women and recreational users.
The pre nutrition market is expected to grow in the coming years with the rising health consciousness among the people, especially the younger population. People are also adopting an active lifestyle to maintain good health and prevent diseases. In response to this trend, a large number of fitness centers and health clubs are opening, which in influences the pre nutrition market. Many consumers are switching to nutrition supplements rather than consuming food due to its convenience, and the intake can be as per their individual requirement. Consumers are turning to professionals like nutritionists and dietitians for guidance on the consumption of nutrients specific to a certain individual. Increased disposable income and rising urbanization are also driving this market as they influence the lifestyle of people.
Pre nutrition industry outlook
The target market is composed of not just athletes and bodybuilders but also other ordinary consumers like youngsters and other health-conscious population. Companies are focusing on products that offer specific benefits like energy-boosting, muscle gain, and reduce dehydration. Consumers prefer to nutrition products that are natural and organic. Also, clean label products are gaining popularity with sugar-free, gluten-free, and organic ingredients being preferred. Pre nutrition is also gaining popularity among women as they are more focused on gaining athletic and toned physique. Gender-based nutrition products are being produced and marketed. More products are seen to be launched specifically for women. Another common trend seen is an increase in personalized meal plans or kits suited for individual nutritional requirements as more companies are releasing personalized pre nutrition products.
top 10 companies in Pre Nutrition Market are Abbott Nutrition, Finaflex, Nutrex, SynTech Nutrition, Cellucor, Vitaco Health, eFlow Nutrition, Magnum Nutraceuticals, AllMax Nutrition, and Nature’s Best Isopure.