Increasing adoption of social networking such as Facebook, twitter and others is one of the key reason for increasing internet traffic. As of now, there are approximately 1500 million users registered in social networking sites. More than 600 videos are uploaded in internet every minute. This has resulted in increase in traffic and viewing of online videos in the social networking sites. Viewing content online coupled with live streaming videos has grown the demand for service providers to offer uninterrupted videos to the users. This has propelled the adoption of content delivery network for providing content with high latency and optimization of web pages. Content delivery network provides advanced video routing technology coupled with advanced features for enhancing the audio and video clips. Growing demand from audiences for accessing online audio and videos coupled with flawless viewing experiences on any devices such as smartphones, laptops, tablets and others to accelerate the content delivery network. Cloudflare, US Company and Baidu, a search engine company in China have partnered to make internet applications faster and more secure in China.
Website performance greatly impacted the sales of the e-commerce industries. High resolution images offer great user experience but simultaneously slow the website causing shoppers lose patience and leave the website. Content delivery network offers image optimization that automatically optimizes images proving equal conversion. Approximately 47% of the consumers expect webpages to get loaded in between two seconds. Delay in loading webpages can decrease the page views by 11%. This greatly hampered the overall sales of the websites. Thus, e-commerce companies are fervently adopting content delivery networks for delivering better experience for their consumers. Content delivery network provides faster loading of product videos and images which are prerequisites for online shopping. It helps to consumers to deliver content quickly and efficiently even at high congestion of internet traffic. Thus, content delivery network helps to increase the overall sales of the online shopping sites. India is among the fastest growing e-commerce market driven by young demographic profile coupled with increasing internet penetration and enhancement in the performance of the economy. According to The Associated Chambers of Commerce & Industry of India, e-commerce has witnessed growth of 52% over 2015. Buying trends has uplifted due to online discounts, diverse choice for users, increasing fuel prices among others. This factor will fuel the e-commerce which in turn will fuel the adoption of content delivery network.
IndustryARC is a global market research and business consulting firm based out of India. We have research centers across Asia and Europe with consultants experienced in the following verticals – Agriculture, Automotive, Chemicals and Materials, Energy and Power, Food and Beverages, ICT, Electronics, Life sciences and Healthcare, Automation and Instrumentation.
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