GROWING DEMAND FOR LOW-FAT FOOD PRODUCTS DRIVES THE DEMAND FOR STARCH DERIVATIVES

Fat as a food component not only contributes to the cholesterol levels of the product, but also to the flavor, texture, appearance and shelf life of the food product. In the recent years, there has been a considerable shift in the preference of consumers with high focus on fat content and nutritional value of the food product.  The mounting rates of obesity have been associated to the high calorie consumption of certain types of lipids present in foods and beverages. According to 2013 World Health Organization (WHO) Obesity Statistics, the United States has the highest prevalence population suffering from obesity followed by Mexico, New Zealand, England and Australia. The obesity rates are expected to double by the end of 2030. Consumers in these nations have been preferring low-fat foods to combat obesity and for proper weight management.

~Starch derivatives such as modified starch acts as a fat replacer especially in the dairy products such as low-fat spreads, low-fat milk, yogurt, cheese, low-fat meals and so on, while providing other functional benefits related to taste & texture. The low-calorie foods market has been flourishing with the escalating demand from obese population, which is estimated to reach approximately $11 billion by 2020.  Driven by the increasing demand for low-calorie foods coupled with growing popularity of modified starch as a fat replacer, the demand for these ingredients is estimated to rise in the coming years. Global Starch Derivatives Market is forecast to reach $68,667.4m by 2021 exhibiting growth at a CAGR of 5.7% during the forecast period 2016-2021. APAC region accounted for around 29.8% of the global starch derivatives market in 2015 and is propelled by increasing demand from packaged food product manufacturers.

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