Tomato Ketchup Market size is forecast to reach $23 billion by 2025, growing at a CAGR of 4.2% during the forecast period 2020-2025. Tomato Ketchup is a cold sauce made from soft red tomatoes that is eaten with hot or cold food. The spices and flavors can vary, but commonly include onion, allspice, coriander, cloves, cumin, garlic and mustard. Growing change in food habits, availability of choice of flavor, sedentary lifestyle are the major factors driving the growth of Tomato Ketchup Market. Convenient replacement for sauce and other condiments and spending less on preparing food are also the factors which enhance the growth of Tomato Ketchup Market during the forecast period 2020-2025.
- North America dominated the Tomato Ketchup Market in 2019 owing to inclination towards sedentary lifestyle, choice of flavor and convenient replacement for other sauces.
- The rapid growth of organic ketchups owing to increasing consciousness about health among consumers is likely to aid in the market growth of Tomato Ketchup Market.
- Detailed analysis on the Strength, Weakness and Opportunities of the prominent players operating in the market will be provided in the Tomato Ketchup Market report.
- 97% of U.S.A. customers consume Tomato Ketchup which is highest by any country with in the world.
Flavor Type- Segment Analysis
The Hot and Spicy Tomato Ketchup held the largest share in the Tomato Ketchup Market in 2019 owing to the factors such as adding heat and flavor to the food items, containing capsaicin which is an antioxidant that gives characteristic fiery taste and manages the weight. The Organic Tomato Ketchup is estimated to be the fastest growing segment with a CAGR of 4.89% during the forecast period 2020-2025. The growth in this segment is owing to the factors such as increasing consciousness towards health, more nutritious, inclination towards organic food and containing beneficiary antioxidant compounds like polyphenols.
Distribution Channel-Segment Analysis
The Online Retailing held the largest share in the Tomato Ketchup Market in 2019 owing to the factors such as availability of choosing from a wide range of flavors of tomato ketchups, convenience and easy cost comparision among various flavors of ketchups. The Super Market is assumed to be the fastest growing segment owing to the factors such as trustworthy, good quality ketchups at lower prices and no risk of bad debts.
Geography Segment Analysis
The North America held the largest share in the Tomato Ketchup Market with a market share of 34.7% in 2019 of the overall market shares. The growth in this segment is owing to the factors such as sedentary lifestyle and growing change in the food habits. Asia-Pacific is estimated to be the fastest growing segment owing to the factors such as inclination towards western lifestyle, increase in manufacturing of Ketchup and convenient replacement for other sauces and more young population.
Drivers- Tomato Ketchup Market
- Venturing of Retailers into private label Ketchup Market
Retailers started venturing into the private label ketchup market owing to the growing demand of ketchup. Private label companies are performing better than the top brands owing to understanding the need and taste of customer which is said to enhance the growth of Tomato Ketchup Market
- Increase in the demand of organic ketchup
There is a huge rise in the demand of organic ketchup owing to rise in the awareness of health among customers and increasing demand towards organic food. Organic Ketchup contains natural and healthy ingredients, beneficial antioxidants, organic sugar and touches all five basic sense notes such as sweet, sour, umami, bitterness and salty which further boost the growth of Tomato Ketchup Market.
Challenges- Tomato Ketchup Market
- Raw materials contamination
Raw materials used in the preparation of Tomato Ketchup get contaminated if they are not handled properly. Contamination of raw materials reduces the quality of the product and infects the digestive system which reduces the growth of Tomato Ketchup Market .Increase in the demand of mustard ketchup is also estimated to reduce the growth of Tomato Ketchup Market.
Tomato Ketchup -Industry Outlook
Product launches, mergers and acquisitions, joint ventures and R&D activities are key strategies adopted by players in the Tomato Ketchup Market. In 2019, Tomato Ketchup Market share is consolidated by the top ten players present in the market. Tomato Ketchup Market top 10 companies are The Kraft Heinz Company, Nestle India Ltd, Conagra Brands, Hindustan Unilever Ltd, Del Monte Food, Mutti, Red Duck Foods, Campbell Soup Company, Annies Homegrown, Organicvalle among others.
- In June 2015, Pizza hut and Kissan Ketchup of Hindustan Unilever collaborated to give with deal where both is set to come halfway with essentially all the elements needed for making of ketchup.