Professional Hair Care Market
Professional Hair Care Market

According to the new market research report by IndustryARC titled “Turkey Professional Hair Care Market: By Product (Coloring, Perming & Straightening, Shampoo, Conditioning, Styling and Hair Treatment); By End Use (Bridal, Salons and Entertainment); By Distribution Channel (Online, Hypermarkets, Retailers, Pharmacies, Mono Stores, Direct, Distributors/Wholesalers, Others); By Geography – Forecast (2018-2023)”, the market is driven by the favorable socioeconomic factors alongside increasing consumer awareness.

Istanbul held the largest market share in the Turkey Professional Hair Care Market

Many international brands have their makeup stores in Istanbul, Ankara, Antalya, Izmir and Bursa. Istanbul and Ankara together account for 54% of the total professional hair salons in Turkey, Istanbul is a big tourist and economic hub it is the most populous city of Turkey and Ankara is the capital of Turkey. Americas region. The key end-users in this region include Salons, Bridal, and Entertainment Industry.

Selected Market Share Analysis done in the full report

  • L’Oréal Group is the top cosmetics brand in Turkey as far as professional hair care market is concerned with a share of 26.2%, majority of the hair salons use L’Oréal INOA, Majirel for hair color and Keratase for shampoo and styling
  • Procter & Gamble is the 2nd top company in Turkey with market share of 10.9%, it’s brands such as Wella, Clariol and Sebastian are used in many hair salons
  • Henkel has a market share of 8.5% in Turkey. Schwarzkopf’s Igora color range, Osis styling range and the Bonacure shampoo are few other beauty products to buy in Turkey.
  • Local manufacturers Adnan AkatKozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
  • Other companies in the top 10 include Davines, KopasKozmetik, Goldwell(Kao),Aveda(Estee Lauder) and Kirmizigul Group all of them have market share in the range of 2-4%
  • Other companies in the market are Kirmizigul Group, Kuaf professional, Paul Mitchell Systems, ilkshake, Alfaparf, Artego, Landoll, Earthly Body(Marrakesh),John Frieda, GK Hair, Tibolli, Selective and Compagnia Del Colore

 

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Excerpts on Market Growth Factors

  • Styling segment has many local players in the market, the total market size of styling products is estimated to reach $6.55m by 2023 at a CAGR of 4.80%
  • Straightening and Perming segment is estimated to reach $4 million by 2023 at a CAGR of 3.2%
  • The total number of salons in Turkey is estimated to be more than 70,000 salons
  • The increasing consumer awareness for natural products is driving salons to use products laced with natural ingredients. This has resulted in huge demand for brands such as Earthly Body(Marrakesh), Paul Mitchell, Davines, Landoll, John Frieda and Aveda for their natural attributes
  • Key growth driver is the expansion of sales in the emerging markets
  • Kerastase natural styling products are witnessing brisk growth in the styling category
  • Professional shampoo and conditioners products is estimated to witness the highest growth rate of 7.9% through 2020 mainly due to strong demand for services like anti hair loss and damaged hair treatment
  • With growing consumer awareness clients are slowly increasing the purchase of good quality hair wash products from the salons
  • Landoll which manufactures Nashi hair products has a good presence in Turkey ranks 4 th in the shampoos and conditioners segment due to its argan oil laced shampoo, conditioners and treatment oils
  • Take home sales for shampoos and conditioners is very minimal but holds huge growth potential, this has not been tapped till now because the salon operators are not trained properly on how to make salon sales by the manufactures or distributors
  • Treatment services such as dry hair, damaged hair and anti-hair fall treatments are is to grow significantly in the coming five years, Turkey is a high temperature country due to which the hair gets dry and damaged and this is pushing the growth for treatment services
  • Aveda of Estee Lauder entered Turkey in 2011 and now have monthly sales of TRY400K, and 3% market share, they have a reach of 1000 hair salons, it is expanding at 85% growth rate year on year
  • KopasKozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector

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Key players of Turkey Professional Hair Care Market:

  • There are many local and international players in the market, almost all the international brands like L’Oréal, P&G, Henkel, Estee Lauder have makeup stores in Turkey and they are operate in Turkey either through subsidiaries or distributors
  • Davines is witnessing good growth in Turkey due to its natural product range
  • Kerastase natural styling products are witnessing brisk growth in the styling category
  • Local manufacturers Adnan AkatKozmetik and Neva Kozmetik with their extensive reach and competitive pricing held 7.6% and 3.9% respectively.
  • Davines, DandeNano Keratin and CapelliOrgamica is distributed by Abko Cosmetics
  • Landoll is distributed by DL Kozmetik; Tibolli and Gkhair both are distributed by DND cosmetics
  • Schwarzkopf has been in join venture (50:50) with Eczabasi Group since 1999.
  • Distributor for Selective in Turkey is GuclulerKozmetik
  • Many new companies have ventured in to the hair styling product segment. Close to 100 local manufacturers operate and are yet to realize returns due to competitive industry.
  • KopasKozmetik has Alix professional range which has color, shampoo and texturing products and has been able to penetrate well into the unorganized sector

Turkey Professional Hair Care Market Report is segmented as indicated below

  • Turkey Professional Hair Care Market By Gender:
  1. Male
  2. Female
  • Turkey Professional Hair Care Market By Product Category
  • 1 Coloring
    • 1 Permanent Coloring
    • 2 Semi-Permanent Coloring
    • 3 Demi-Permanent Coloring
    • 4 Temporary Colors
    • 5 Toners
    • 6 Bleaches
    • 7 Others
  • 2 Perming & Straightening
    • 1 Straightening by Type
      • 1.1 Keratin Hair Treatment
      • 1.2 Brazilian Straightening
      • 1.3 Thermal Hair Straightening
      • 1.4 Others
    • 2 Perming
  • 3 Styling Products
    • 1 Mousses
    • 2 Gels
    • 3 Glaze
    • 4 Hair Spray
    • 5 Pomades
    • 6 Volumizer
    • 7 Waxes
    • 8 Others
  • 4 Serum
  • 5 Shampoo
    • 1 Basic Learning
    • 2 Protection
    • 3 Treatment
    • 4 PH balanced
    • 5 Others
  • 6 Conditioning
    • 1 Deep Conditioners
    • 2 Leave in Conditioners
    • 3 Anti-dandruff Conditioners
    • 4 Others
  • Turkey Professional Hair Care Market By Distribution Channel
  • 1 Online
  • 2 Hypermarkets
  • 3 Pharmacies
  • 4 Retailers
  • 5 Distributor/Wholesalers
  • 6 Direct Selling
  • 7 Specialty Stores
  • 8 Departmental Stores
  • 9 Saloon Back Bar
  • 10 Others
  • Turkey Professional Hair Care Market by Organic vs In-Organic
  1. Organic
  2. In-Organic
  • Turkey Professional Hair Care Market By Treatment
  1. Anti-Hair loss
  2. Anti-dandruff
  3. Hair Nourishing
  4. Damage Repair
  5. Split Ends Repair
  6. Gray/White Hair Treatment
  7. Dry Hair Treatment
  8. Others
  • Turkey Professional Hair Care Market By Entropy

Companies Cited/Referenced/Interviewed:

  • Neva Kozmetik
  • Adnan AkatKozmetik
  • Henkel AG & Co. KGaA
  • Procter & Gamble
  • L’Oreal Group
  • Company 10+

Related Reports

  1. Chile Professional Haircare
  2. China Professional Haircare

What can you expect from the report?

The Turkey Professional Hair Care Market is Prepared with the Main Agenda to Cover the following 20 points:

  1. Market Size by Product Categories
  2. Market trends
  3. Manufacturer Landscape
  4. Distributor Landscape
  5. Pricing Analysis
  6. Top 10 End user Analysis
  7. Product Benchmarking
  8. Product Developments
  9. Mergers & Acquisition Analysis
  10. Patent Analysis
  11. Demand Analysis (By Revenue & Volume)
  12. Country level Analysis (15+)
  13. Competitor Analysis
  14. Market Shares Analysis
  15. Value Chain Analysis
  16. Supply Chain Analysis
  17. Strategic Analysis
  18. Current & Future Market Landscape Analysis
  19. Opportunity Analysis
  20. Revenue and Volume Analysis

FAQ:

Does IndustryARC publish country, geography or application based reports in Turkey Professional Hair Care Market?

Yes, we do have separate reports as mentioned below:

  1. Coloring Market for Turkey Professional Hair Care (2018-2023)
  2. Perming & Straightening Market for Turkey Professional Hair Care (2018-2023)
  3. Styling Products Market for Turkey Professional Hair Care (2018-2023)
  4. Serum Market for Turkey Professional Hair Care (2018-2023)
  5. Shampoo Market for Turkey Professional Hair Care (2018-2023)
  6. Conditioning Market for Turkey Professional Hair Care (2018-2023)
  7. Online Market for Turkey Professional Hair Care (2018-2023)
  8. Pharmacies Market for Turkey Professional Hair Care (2018-2023)
  9. Retailers Market for Turkey Professional Hair Care (2018-2023)
  10. Distributor/Wholesalers Market for Turkey Professional Hair Care (2018-2023)
  11. Direct Selling Market for Turkey Professional Hair Care (2018-2023)
  12. Specialty Stores Market for Turkey Professional Hair Care (2018-2023)
  13. Departmental Stores Market for Turkey Professional Hair Care (2018-2023)
  14. Saloon Back Bar Market for Turkey Professional Hair Care (2018-2023)
  15. Organic Market for Turkey Professional Hair Care (2018-2023)
  16. In-Organic Market for Turkey Professional Hair Care (2018-2023)
  17. Salons Market for Turkey Professional Hair Care (2018-2023)
  18. Bridal Market for Turkey Professional Hair Care (2018-2023)
  19. Entertainment Industry Market for Turkey Professional Hair Care (2018-2023)
  20. Anti-dandruff Market for Turkey Professional Hair Care (2018-2023)
  21. Anti-Hair loss Market for Turkey Professional Hair Care (2018-2023)
  22. Hair Nourishing Market for Turkey Professional Hair Care (2018-2023)
  23. Damage Repair Market for Turkey Professional Hair Care (2018-2023)
  24. Split Ends Repair Market for Turkey Professional Hair Care (2018-2023)
  25. Gray/White Hair Treatment Market for Turkey Professional Hair Care (2018-2023)
  26. Dry Hair Treatment Market for Turkey Professional Hair Care (2018-2023)

Does IndustryARC customize these reports and charge additionally for limited customization?

Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:

  1. Increase the level of data in application or end user industry.
  2. Increase the number of countries in geography chapter.
  3. Find out market shares for other smaller companies or companies which are of interest to you.
  4. Company profiles can be requested based on your interest.
  5. Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.

Any other major customizations can be discussed with our team, we can provide a separate quote based on your requirement. You can drop in an e-mail to sales@industryarc.com to discuss more about our consulting services.

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IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences &Healthcare.

 

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