Virtual reality (VR) refers to the high-end user interface that involves real-time simulation and interactions through multiple sensor channels. Virtual reality provides immersive 3D environment for user. Increased use of head mounted displays, VR gloves and VR games made this technology very popular. This technology is widely used in military shooting, driving simulation trainings and in the gaming industry.
Involvement of big players such as Facebook, Samsung and HTC in the virtual reality market space highlights the need of virtual reality in e-commerce, m-commerce and future retail stores for better shopping experiences in the near future.
Mostly, VR technology is installed in the gaming devices to provide highly visual three dimensional gaming environments. However, the application of this technology is not only restricted to the gaming industry alone but it is also used in many other industries as well, such as in e-commerce, retail, aerospace, defense and more.
In 2014, Facebook acquired Oculus VR LLC (a virtual reality headsets provider) to expand its portfolio into virtual reality. In September 2014, Oculus developed Samsung’s ‘Gear VR’. Gear VR is a VR headset, it uses ‘Samsung note 4 mobile screen’ as display screen. With this technology, Samsung has expanded VR technology to its smartphones. Now users can watch a movie or video in virtual reality.
HTC and Valve Corporation have entered into partnership wherein HTC plans to expand its reach into VR in i gaming. HTC and Valve has developed a head mounted display called Vive for VR gaming. User can place two cameras at two opposite corners of a room and can play any game by making simple body movements. . Valve and Oculus are developing VR kits for PC and Mobile devices to watch movies and play games; whereas, Sony is developing its Morpheus head mounted display for VR gaming. .
Currently, UK military is also using VR headsets to train their soldiers on real time battlefield. This VR technology is helping the UK military in saving training cost as well as time.
VR technology will soon expand into the E-commerce industry. In E-commerce, shopping VR kits will allow users to get 360 degree view of the products and shop better. .. Furthermore, the VR technology will create new shopping trends for the customers in the retail market space. VR display or body-scanner in retail stores allow users to create their own 3D image and dress it up, it can even provide user images how they look when they lose or put-on weight. Customers can make better decisions in less time.. This technology is very helpful in jewellery and eyewear shopping as it provides better decision making platform for the customers.
With the help of VR headsets, a user can also learn to drive a vehicle. This reduces the training and damage costs for learners. VR technology will expand to m-commerce also; wherein users can shop, attend a lecture and do a lot more.
Thus, virtual reality is not limited to the gaming industry only; it has been expanding to several other industries such as education, e-commerce, m-commerce, education and others.
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