Yoghurt Powder Market Overview
Yoghurt Powder Market size is estimated to be $582 Million in 2019, growing at a CAGR of 6.5% during the forecast period 2020-2025. Yogurt powder, which is also known as dried yogurt, is a dairy product attained by the procedure in which the moisture is removed from yogurt till only the dry matter is left. Yogurt Powder is made from fresh milk, involving process like pasteurization, evaporation and then spray drying. It adds the tangy and distinct tart yogurt flavor to a variety of applications in ice cream, frostings, smoothies, whipped cream/toppings, icings, and more without adding moisture and also in confectionery coatings like nutrition bars, dried fruits, snacks and cereal inclusions. It is rich in protein, calcium, vitamin D, riboflavin, vitamin B6, and vitamin B12. It provides longer and more stable shelf life and is an instant cold-water soluble yogurt premix which offer a range of flavored yogurt that includes original flavor, strawberry flavor and others. It has numerous health benefits for skin and is widely used as a natural & organic ingredient by skin care and cosmetics manufacturers, which drives the growth of the market.
The increase in the consumption of yogurt powder owing towards its natural antibacterial and antifungal properties, accelerating the demand of the product therefore, supporting market’s growth.
Increasing adoption of the product in meals and salad dressings for the flavor as well as nutrition is expected to drive the demand of yogurt powder.
The high prevalence is anticipated to propel the demand for nutrient-dense foods, which in turn is likely to be the major driving factor for the market’s growth.
Europe region is anticipated to record the fastest growth rate during the forecast period 2020-2025, attributed to the increasing demand of yoghurt in breakfast recipes in the region coupled with the customer’s awareness regarding its health benefits.
By Product Type – Segment Analysis
In 2019, Skimmed Yogurt Powder segment dominated the Yoghurt Powder Market in terms of revenue and is estimated to grow at a CAGR of 7.0% owing towards rising adoption of healthy lifestyle, low fat content and nutritious diet. The skimmed milk yogurt powder is made from fresh milk that is cultured, pasteurized and then spray dried. It has excellent flavor, high protein content, and amino acid used in confectionery, snacking as well as in dry blended formulas and in yoghurt ice cream. It is widely used for adding tangy yogurt flavor to variety toppings, icings, smoothies, frosting and other frozen products without the additional moisture of the fresh yogurt abetting towards the growth of the market.
Geography – Segment Analysis
In 2019, Europe region dominated Yoghurt Powder Market in terms of revenue with a market share of more than 33% owing towards rising public & private funding for R&D and also consumer awareness regarding the health benefits of the product in this region. Rising consumer preference for nutritious and healthy food products owing to increasing aging population and prevalence of obesity is expected to drive the regional growth of the market. It is majorly used as a key ingredient for manufacturing soups, meal replacement bars, and beverages. It is also used in non-dairy food preparations aids to the market growth. Government has taken initiatives to promote technological advancements and initiatives to escalate the production process are key factors in the growth of the Yoghurt Powder market. Asia Pacific is expected to record the fastest growth rate during the forecast period 2020-2025.
Drivers – Yoghurt Powder Market
Increasing Health Conscious Consumers and Ease of Availability of Product
The increasing number of health conscious consumers and ease of availability of the product globally aids growth to the market. Consumers are becoming more conscious about gut health, as the prevalence of health conditions associated with digestive system is increasing at a high pace. The preference of consumer towards natural ingredients is widely accepted by manufacturers, which further fuel the growth of the market. Significant investments in R&D facilities for the improvement of manufacturing processes of food products, innovate, and add value to them in terms of nutritional profile drives the markets growth.
Challenges – Yoghurt Powder Market
Risk of Lactose Intolerance
Rising cases of lactose intolerance in the population is the key factor hindering the market growth in the near future. Lactose intolerance further leads to the diarrhea, acne, gas and bloating, thus, restricting the consumption of yoghurt powder reducing its demand. Further, lack of sufficient storage facilities, vulnerability to transportation is hindering the market’s growth.
Yoghurt Powder Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in Yoghurt Powder Industry. Yoghurt Powder top 10 companies include Armor Protines, Bempresa, Biogrowing Co. Ltd, Bluegrass Dairy And Food Inc., Grande Cheese Company, Jarrow Formulas Inc., Prolactal, Sweet Pomona Group Pty Ltd, Urban Platter and Wincrest Bulk Foods Inc.
In November 2018, Armor Protines, a producer of dairy components for the infant nutrition area launched solutions that meet all the needs of the nutrition industry, such as demineralized whey, whey proteins concentrate, milk minerals like calcium, lactose for the manufacturing of finished products Infant Milk Formulas.
In February 2015, Jarrow Formulas Inc. entered into partnership with Natural Partners, a company that helps integrated health practitioners gain access to professional-grade vitamins and nutritional supplements. This partnership between two companies bolsters the one-stop-shop experience for customers.