August 7, 2022
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Unified Storage Market Forecast to Reach $1,271 Million by 2025


The Unified Storage Market is forecast to reach $1,271 million by 2025, with a CAGR of 12.21% during the forecast period 2020-2025. The Unified Storage market is driven primarily by the factors such as growing demands for Data Storage and management in organizations. With technology advancement towards storage systems, market for unified storage systems is forecast to have a major growth in the near future. The optimization in efficiency, performance and storage capacity are the major drivers for the market. Additionally, unified storage systems support virtual environment, further causing secured data saving as well as increase in system life.

Key Takeaways

  • The rapid rise in structured as well as unstructured data have caused a major demand for unified storage systems for data saving and management.
  • With presence of major players in North America, the region is expected to witness a major hike in market share for unified storage systems prior to rising demand towards data management system market.
  • Adoption of unified storage systems by Dell EMC and Hitachi, offering both file and block type of storage are anticipated to rule the market due to their claims of efficient data protection and increased system lifetime.

Architecture – Segment Analysis

The increasing demand towards data storage with high critical workloads are expected to mark a major share in the field of unified storage system market during 2020. With rapid growth of unstructured as well as structured data in the market, data management and high performance is the major issues faced by data centers and many other organizations. With technological advancement, cloud storage is highly attracting the customers and due to which cloud- based unified storage systems can be seen dominating the market during the forecast period. Cloud-integration in unified storage infrastructure, supporting block –based protocols have helped Netapp to make a major share in the market among the key competitors. Additionally, the unified systems supporting block type, can work on virtual servers and have cloud, and analytics applications, causing further growth in the market for file and block based.

Geography – Segment Analysis

North America is expected to have a major growth for global Unified Storage system market during the forecast period 2020-2025. Key players such as NetApp Inc., Dell EMC and IBM are expected to hold a major market share in the North America region during 2020. Presence of large IT corporations and increasing technological growth are the major drivers for the growth of unified storage market in this region. Adoption of unified storage systems in data centers can help in efficient data saving and management, causing easy access and secured storage.

Unified Storage Market Drivers

  • Increased storage capacity and flexibility

The rising growth of unified storage systems is due to increasing demand towards data storage and its management in data centers. FAS8080 EX launched by Netapp provides a new storage infrastructure which increases storage capacity, improving flexibility. This model assures of 5 PB of flash storage and eliminates the need for overall storage consumption planning. Increased flexibility in storage capacity acts as the major driver for the market growth of unified storage systems. The unified storage systems also allows users to allocate storage to support application requirements. Furthermore, demands for unified storage systems are expected to rise in the near future prior to their high storage capacity, flexibility, and efficiency.

  • Supports virtualization and cloud storage

With the growing need towards data saving and management, demand for unified storage systems are expected to have a major markets share during forecast period 2020-2025. The unified storage systems with cloud based technology and virtual environment support are likely to be considered as major drivers for the unified storage market. With evolving need of unified storage systems to support cloud and storage virtualization, Nasuni Corporation combined on premises systems with cloud storage and caused a major growth in the storage market. Furthermore, major players such as Netapp and IBM has addressed their unified storage systems along with cloud-integration and virtual server support, leading them with high market margins among the big dominating market players. By support of virtual environment, this unified storage system assures the users in saving their existing data securely and also increasing the storage life of the system, improving user convenience.

Unified Storage Market Challenges

  • Reduced storage performance

Performance issue is the major drawback for these unified storage systems, which eventually hampers the market growth. Unified storage systems can often limit the control level for file and block-based systems, causing a situation of reduced or variable storage performance. Also, file based architecture takes longer time for service requests and offers a random level data, which makes it less compatible for mission-critical applications, creating performance issues.

Market Landscape

Partnerships and acquisitions along with product launches are the key strategies of the players in the Unified Storage Market. The major key players in the Unified Storage Market include Dell EMC, NetApp, Inc., HP, IBM, Hitachi Ltd., Fujitsu, Oracle, Seagate Technology, Toshiba and Western digital.

Partnerships/Product Launches/Acquisition

  • In July 2019, Dell EMC had launched Unity XT unified storage system in order to meet the user demands. This unity XT model comes with unified storage speed and efficiency for multi-cloud environment support. As specified by the company, this storage system helps in cost-reduction and simplification in operations.
  • In March 2020, Netapp Inc. had announced its acquisition with Talon Storage Solutions Inc. in order to expand its product portfolio by boosting up its hybrid cloud capabilities. Netapp relies on Talon’s FAST software platform, which gives a virtual experience to the enterprises in creating big unified storage layer with central level managing.