August 7, 2022
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U.S Real Time Location System in Healthcare Market Estimated to Surpass $2.4 Billion Mark by 2026

U.S Real Time Location System (RTLS in Healthcare Market Overview
The U.S Real Time Location System (RTLS) in healthcare market is estimated to surpass $2.4 billion mark by 2026 growing at a projected CAGR of more than 11.3% during the forecast period 2021 to 2026. Real Time Location System (RTLS) technology is used to automatically identify and locate objects, assets or individuals in real time. The goal of RTLS is to continuously track the location of the targets. Real-time location systems help determine the current position of an object based on real-time information gathered through a wireless system. It helps in indoor tracking of the object as well.

RTLS helps to know the exact position of patients, doctors and equipment at any given time. Increasing technological advancement and rise in Asset tracking are the major factors driving the growth of the market. Moreover, rising disposable income and advancement of R&D activities further enhance the overall market demand for RTLS in healthcare during the forecast period 2021-2026. RTLS are based on either Passive Radio Frequency Identification (RFID) or Active RFID. Active RFID is used in conjunction with other technologies particularly Wi-fi and Bluetooth Low Energy.

Key Takeaways

  • The RTLS companies have concentrated on agreements with end user companies to expand their distribution networks and improve sales of their products in fast growing markets such as APAC and South America, with Zebra Technologies, in particular, leading the way.
  • Increasing technological advancement and rise in asset tracking is driving the market growth of Real Time Location Systems (RTLS) in Healthcare.
  • The market has witnessed increased adoption of RTLS systems with Wi-Fi technology as end users utilize the already present infrastructure to drive down installation costs for RTLS.
U.S RTLS in Healthcare Market, By Technology, 2020 (%)
U.S RTLS in Healthcare Market
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U.S Real Time Location System (RTLS in Healthcare Market Segment Analysis – By Technology

WI-fi based RFID systems dominate the RTLS in Healthcare market however Bluetooth Low Energy is set to grow at the fastest rate of 25.3%. End users are increasingly aware of the advantages of RTLS in the healthcare market. The market has witnessed increased adoption of RTLS systems with Wi-Fi technology as end users utilize the already present infrastructure to drive down installation costs for RTLS. The readers are usually fixed at predetermined positions and they transmit the location data to the software which then interprets the exact location visually to the end user.

The North America and APAC regions are projected to be the major growth areas for the RTLS in Healthcare market. The growing awareness and declining prices of RTLS have resulted in the growth of the user base and increased adoption of RTLS, led by the Chinese market. The improved security of the standardized bluetooth low energy network has also led to increased adoption of these systems. Utilization of Bluetooth RTLS systems is growing at a very high rate and these systems are projected to play a key a role as customer demand increases for high security standardized and cost effective RTLS solutions. These Bluetooth RTLS systems have slower update speeds of 400ms, and thus, are utilized in applications where continuous monitoring is not of critical importance.

U.S Real Time Location System (RTLS in Healthcare Market Segment Analysis – By Component

Based on the Component, U.S. Real Time Location Systems (RTLS) in Healthcare Market is segmented into Tags, Readers, Services and Software. The tags segment is the largest market but the software segment forecast to be the fastest-growing segment and is projected to grow at a CAGR of 17.5% during the forecast period 2021-2026. This is mainly owing to abundant availability of affordably priced sensors, growing awareness about benefits of RTLS technology are contributing to the growth of this segment.

Advancement of this industry has increased the requirement of optimizing the operations and tracking various high value assets, and improving patient care and worker efficiency. RTLS finds major applications in the healthcare industry as it is an early adopter of the RTLS technology. Some of the applications are equipment tracking, hand hygiene compliance tracking, patient tracking, bed tracking, infant protection, staff protection, temperature monitoring, fall management, wander management, and many more.

U.S Real Time Location System (RTLS in Healthcare Market Drivers

Declining Prices

RTLS prices have exhibited decline trend in the recent years and are expected to drop in the next few years. Drop in prices has resulted in increased adoption of RTLS systems as customers overcome their price sensitivity. Markets are hindered by price sensitivity, and thus, the declining prices is an excellent prospect for the RTLS market. Base Real Time Location system deployments were priced at around $4,900 in 2014, but this price has dropped to $4,100 by 2020 and is further set to decline. This declining price is projected to result in increased adoption, particularly in the healthcare industry.

Rising Demand for Software and Analytics

Analytics with software implementation provides many advantages to the customers present in the healthcare market for medical equipment and patient tracking. Software provides features such as automated alerts and notifications, data representation in a geospatial facility map, APIs for integration with third party systems, and many more. RTLS software solutions also facilitate asset tracking. These types of software reduce the need for manual and labor-intensive processes and hence are increasingly being used in the sports market.

With a shift from the purely tag based solution towards a comprehensive RTLS solution with analytics, the market for RTLS is set to rise significantly. The low penetration in the North American and European markets will lead to significant surge in these markets in particular, leading to the growth of the RTLS in Healthcare market globally.

U.S Real Time Location System (RTLS) in Healthcare Market Challenges

High Level of Investment required to Drive Innovation

Privacy and security are the major issues faced by the RTLS market. Concerns have already been raised about the issues in the medical market, especially in the application of patient tracking. Customers are apprehensive about RTLS possibly being used for remote asset monitoring and other reprehensible utilization. The major privacy concerns are with regard to the collection and sharing of data with third party corporations. Unless privacy concerns are allayed, a significant portion of the potential customers will be unattainable. Another major concern restraining the growth of RTLS market is the security of data, particularly in the healthcare sector.

Customers are concerned about the security of the RTLS network that is utilized to transmit data and the possibility of third parties being able to obtain this data. This issue is particularly prevalent in the healthcare industry, where patient tracking is performed. There are concerns that patient data can be breached, allowing third parties to attain these records. To overcome these challenges, companies have increased focus on deployment of increasingly secure networks for transmission of RTLS data, thus partially allaying these concerns.

U.S Real Time Location System (RTLS in Healthcare Market Lanscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the RTLS in Healthcare Market. Awarepoint Corporation, AeroScout Inc., Zebra Technologies Corporation, Sonitor Technologies, Skytron LLC, TeleTracking Technologies Inc., and Ubisense Group plc. and others are considered to be the key players of the RTLS in Healthcare Market

Acquisitions/Technology Launches/Partnerships

  • In January 2021, IQGeo Group, the Cambridge-based developer of geospatial productivity and collaboration software has agreed to sell its stake in its former RTLS SmartSpace business to Investcorp Technology Platform.