Alternative Sweeteners Market size is estimated to be $4.5 billion in 2019, growing at a CAGR of 3.7% during the forecast period 2020-2025. Rapid urbanization, changing lifestyle aiming to reduce sugar consumption, rising incidences of kidney failure and cardiovascular disease is a major factor driving the Alternative Sweeteners market during the forecast period 2020-2025. In addition, the rising use of Alternative Sweeteners in bakery & confectionary, pharmaceuticals and in various application is also contributing to its market growth. Moreover, alternative sweeteners are simply alternatives to sucrose and other mono and disaccharide that provide sweetness. Furthermore, upsurge in demand of zero-calorie or low-calorie sweeteners in beverages and drinks among geriatric population is enabling manufacturers to develop new products which in turn is boosting the alternative Sweeteners market during the forecast period 2020-2025. For instance, in October 2019 Cargill developed a botanical extract ingredient called ClearFlo that could provide a sugar like sweetness profile to stevia.
Key Takeaways
- By Type, Non-Nutritive Sweeteners accounted for the largest market share in 2019 owing to its zero or low-calorie nature as compared to nutritive Sweeteners such as table sugar.
- Food accounted for the largest market share in 2019 owing to its enhanced usage in this this application as it is added to a wide range of products from ‘sugar free’ foods and beverages, through protein powders, baked goods and chewing gum.
- North America dominated the Alternative Sweeteners Market owing to the rising geriatric population along with the increasing diabetes patients, increasing health concerns along with a better healthcare structure is a major factor driving the regional market growth.
- Increasing incidence of chronic diseases leading to diabetes and other cardiovascular diseases is another major factor driving the Alternative Sweeteners Market during the forecast period 2020-2025
By Type- Segment Analysis
By Type, Non-Nutritive Sweeteners accounted for the largest market share in 2019 and holds significant CAGR of 4.3% in the forecast period 2020-2025 owing to its zero or low calorie as compared to nutritive Sweeteners such as table sugar. Owing to this fact it is used in the production of hot and cold beverages and also for baking thereby propelling its market growth. Moreover, non-nutritive sweeteners are much sweeter than sugar so only small amounts are needed as they provide few calories per gram than sugar owing to its ability to be completely absorbed by the digestive system. Furthermore, the Food and Drug Administration has approved the use of various non-nutritive ingredients including acesulfame-K, aspartame, neotame, saccharin and stevia, thus providing new avenues to the segment growth.
By Application- Segment Analysis
Food & Beverages accounted for the largest market share in 2019 owing to the benefits as a sweetener agent in a wide range of products from ‘sugar free’ foods and beverages, through protein powders, dairy, baked goods and chewing gum. It is also added to some liquid medicine such as cough syrup, cold medicine, pain relief etc. Furthermore, increasing diabetes patients and the demand of sugar free products is contributing to its market growth as Alternative Sweeteners can provide sweetness to the food without increasing the blood sugar as much as sucrose. Moreover, in July 2020 Tate & Lyle PLC launched Sweetener Vantage Expert System, a set of sweetener solution design tools together with an education program to help formulators create sugar reduced food and beverages using low calorie Sweeteners.
Geography- Segment Analysis
North America dominated the Alternative Sweeteners Market with a region share of more than 34%% in 2019 followed by Europe and APAC. Rising geriatric population along with the increase in the diabetes patients, increasing health concerns along with the growing demand of advanced Alternative Sweeteners products and a better healthcare structure is a major factor propelling the regional market growth. Furthermore, the presence of major players in this region is further contributing to its market growth. Rising cases of diabetes in the region is another key factor supporting the market growth. According to the World Health Organization about 422 million people worldwide have diabetes, the majority living in low and middle-income countries and 1.6 million deaths are directly attributed to diabetes each year. Both the number of cases and prevalence of diabetes have been steadily increasing over the past few decades.
Drivers – Alternative Sweeteners Market
- Increasing incidence of chronic diseases
Increasing incidence of chronic diseases leading to diabetes and other cardiovascular diseases is a major driving the Alternative Sweeteners Market during the forecast period 2020-2025. Furthermore, the growing diabetes patients and their preference to adapt to different types of sugar-free products is propelling the demand of Alternative Sweeteners Market during the forecast period 2020-2025. Alternative sweeteners have lower glycemic index that keeps the insulin levels unaffected after their intake, and thus it is used as low-calorie food additive thus boosting the market growth. People suffering from diabetes and obesity prefer low calorie sweeteners, as it has much lesser sweetness quotient than that of sugar thus making them to adopt alternative sweeteners.
- Increasing Demand of Alternative Sweeteners in Food
Increasing Demand of Alternative Sweeteners in foods such as bakery & Confectionary, food, dairy & chewing gums is a major factor driving the Alternative Sweeteners Market during the forecast period 2020-2025. Moreover, the use of sugar alcohols as they are slightly lower in calories than sugar and do not promote tooth decay or cause a sudden increase in blood glucose, therefore driving the market. Owing to these benefits they are primarily used to sweeten sugar free candies, cookies and chewing gums.
Challenges – Alternative Sweeteners Market
- Side-Effects of Alternative Sweeteners Medications
Side-Effects of Alternative Sweeteners Medications serves as a major setback for the growth of the Alternative Sweeteners Market during the forecast period 2020-2025. Its impact on the brain, gut health, diabetes, increase calories and sometimes lead to a number of gastrointestinal issues are some of its side-effects restraining its market growth.
Alternative Sweeteners Market Industry Outlook
Product Launches, Merger & Acquistion, joint ventures and R&D activities are key strategies adopted by the players in Alternative Sweeteners Market. Alternative Sweeteners Market top 10 companies are Cargill, Tate & Lyle, Archer Daniels Midland, B Food Science, Dupont Nutrition & Health, GLG Life Tech Solution, Ingredion Incorporated, PureCircle Limited, Naturex S.A., and Associated British Food plc.
Developments:
- October 2019: Cargill developed a botanical extract ingredient called ClearFlo that could provide a sugar like sweetness profile to stevia.
