Rising demand from sports nutrition to drive the casein and caseinates market

Caseins are proteins found in milk; they have an essential amino acid composition, which is required for the growth and development of humans. They are profoundly absorbable in the digestive system. Caseins are used for food and non-food applications. On the other hand, Caseinates are dissolvable salts of acid caseins and are rich source of nutrition, with a protein content of approximately 90%. Caseinates are used as thickening and emulsifying agents. These are highly functional proteins and are suitable for various food applications.

Caseinates contain all vital amino acids and are also rich in L-glutamine, which is important for building muscle and it also prevents the breakdown of muscle protein after a workout. In addition, combination of innovative caseinates and calcium caseinates will offer a comprehensive solution to the sports F&B industry in the future. Growth of the global casein and caseinates market is mainly driven by rising awareness about caseins and caseinates laced products and demand for sports nutritional products.

With rising demand from infant and sports nutrition this market is estimated to witness a brisk growth in coming five years. U.S. is the largest market for sports nutrition in the world. Previously sports nutrition products were targeted towards core athletes and body builders, however in the recent years greater number of casual users have started using these products as they are more aware of protein’s health benefits and the importance of healthy lifestyle. Furthermore, the younger casual users and more middle-aged and elderly consumers are involved in sports activities including easy exercise like walking. Hence, these consumers are estimated to show greater interest in taking sports nutrition products to gain protein and maintaining muscle mass which drives the casein and caseinates market to reach $5,130.5m by 2020.