Customized Premixes Market size is $1.1Bn in 2019, growing at a CAGR of 5.10% during the forecast period 2020-2025. A customized premix is a blend of micronutrients that are individually added to food. These customized premixes include nutrients such as amino acids, neutraceuticals, vitamins, minerals and nucleotides. Combining these ingredients in a premix simplifies the weighing process and improves accuracy in mixing and distribution of these micronutrients throughout the food. It promotes intestinal absorption of calcium and phosphorous essential for normal bone growth and development. Customized nutrient premixes are commonly used in powdered form as they are considered relatively more stable in the powdered form than in the liquid form. They have emerged as one of the vital ingredients in the food industry, mainly owing to its economic and quality benefits in the development and production of nutritional products. It is the blend of the macro and micro nutrients which enhances the nutritional value of the desired product.
Key Takeaways
- Increasing consumption of convenience foods, coupled with increasing demand for packaged food is driving the market’s growth.
- Rising healthcare expenditure is the driving factors for the growth of Customized Premixes market.
- Asia-Pacific region is estimated to record the fastest growth rate during the forecast period 2020-2025.
By Application - Segment Analysis
In 2019, Beverage segment dominated the Customized Premixes Market in terms of revenue is estimated to grow at a CAGR of 6.1%. Increasing beverage consumption has generated demand for the market and trends with provisions such as longer shelf life, aroma retention, heat insulation, sealing and barrier against moisture. Enzymes help increase yields, form nutrients for the fermentation process, facilitate processing, and affect the color, flavor and clarity of the finished product and maintain the alkalinity of blood PH levels, as well as increasing your body's immune system to be stronger against common illnesses. Fruit enzymes have also been found to act as an antioxidant. The increasing demand for multi-faceted beverages that add value and health to the consumer’s life is driving the development of more innovative formulas. From amino acids and caffeine to botanicals and specific micronutrients, many of today’s beverages utilize dedicated ingredients for specific functional benefits, or complex combinations to attain a desired result from consumption abetting towards the market’s growth.
Geography - Segment Analysis
In 2019, the North America region dominated Customized Premixes Market in terms of revenue with a market share of 39.1% owing towards increased health awareness of meat quality and the shifting meat consumption trend toward poultry and pork, which require high feed additive inputs is driving the market. This growth can be attributed towards the increasing research & development initiatives and government support and the increasing spending on such premixes by the citizens of this region is the key trend for the growth of market. Asia Pacific is estimated to record the fastest growth rate during the forecast period 2020-2025.
Drivers – Customized Premixes Market
- Increased Consumption Of Functional Food Products
Increasing demand for fortified & functional food products, growing need for food enrichment owing to high processing levels of food products, and growth in compound feed consumption have led to an increased demand for the market. The consumption of processed and ready-to-eat food products in developed and developing countries, growing urbanization, coupled with increasing disposable income, busy lifestyle and others which also fuel the growth of the market. The increase in active and the natural elements existing in the customized premixes such as probiotics and increasing consciousness associated to consumption of healthy drinks are likely to drive the market.
Challenges – Customized Premixes Market
- Lack Of Awareness In The Rural Areas
The awareness is growing mostly in the developed countries, while in the rural areas of the developing countries where there is highest requirement of nutritional supplements are unaware of the benefits and availability of customized premixes is hampering the market’s growth. The high cost associated with the enriched and fortified products and inaccurate labeling of food products is also a restraining the growth of the market.
Customized Premixes Industry Outlook
Product Launches was the key strategy of the players in the Customized Premixes Industry. Customized Premixes top 10 companies include Koninklijke DSM NV, Corbion NV, Glanbia PLC, Wright Enrichment Inc., Vitablend Nederland BV, Nutreco NV, SternVitamin GmbH & Co. KG, Watson Inc., Chemische Fabrik Budenheim KG and Farbest Brands.
Acquisitions/Product Launches
- In February 2020, Koninklijke DSM NV acquired a Denmark based Biotechnology company named Glycom for about $836M. The motive of these acquisitions was to add Human Milk Oligosaccharides (HMO) to its portfolio of nutritional lipids, vitamins and nutrient premixes for early life nutrition industry.
- In November 2018, Watson Inc. launched a product which represents precise combinations of micro and macro-nutrients specifically designed to suit your unique food product.
