Digestive Health Products Market Size to Grow at a CAGR of 7.2% During the Forecast Period 2021–2026

Digestive Health Products Market size was estimated at $36.7 billion in 2020, projected to grow at a CAGR of 7.2% during the forecast period 2021-2026. An increase in the number of illnesses such as malabsorption, bacterial overgrowth, and changing lifestyles are predicted to drive the digestive health products industry. Digestive health products are a category of items intended to improve the function of the digestive system. They contain enzymes like amylases, lactase, lipase, pepsin peptides and others that help in digestion. Digestive health products maintain the stomach's healthy acid levels at optimal levels. It, for example, maintains proper stomach acid levels to aid in the digestion of various nutrients. Fortified meals, nutritional supplements, and functional foods produced from natural plants, animals, or microorganisms are examples of digestive health products. These foods are usually high in fiber and have a high rate of meal absorption in the stomach. Carotenoids, such as beta carotene, are considered to have anti-carcinogenic properties, helping to prevent oxidative damage-related diseases like cancer. Yogurt and other probiotics have been shown to regulate gut flora. Products high in Omega-3 and other fatty acids are thought to be beneficial in the treatment of cardiovascular disease. Digestive health products aid in the battle against harmful bacteria and the enhancement of immunity by enhancing gut health. Probiotic yogurt is one of the few frequently eaten probiotic products that make digestive health claims. Growing public knowledge of its health advantages has driven market expansion, as people are prepared to spend more for better health. Lactase products include lactase, the enzyme that breaks down lactose present in milk. Lactase pills are taken before eating or drinking milk products. Products containing amylases degrades complex sugars into simpler ones such as maltose.

Key Takeaways

• Rising consumer discretionary income levels, as well as increased knowledge of the benefits of probiotics for the immune system, are likely to help the market even more in the long run.
• Kefir is a fermented milk beverage rich in digestive enzymes such as lipases, proteases, and lactases. These enzymes degrade fat, protein, and lactose molecules, in that order.
• Because of the disruption created by COVID-19 in the logistics and supply chain, the market has been constrained. Despite this, demand for functional goods has remained consistent throughout the pandemic.
• Strict government laws governing regulatory requirements for prebiotics, as well as many approvals and trials that producers must go through before releasing a product to the market, can function as market constraints.

Digestive Health Products Market: Market Share (%) by Region, 2020

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Digestive Health Products Market Segment Analysis – By Ingredients:

Based on Source, Digestive Health Products Market is segmented into Prebiotics, Probiotics, and Food Enzymes. Probiotics Segment is accounted for the largest revenue market share in 2020. Owing to the growing customer demand, the probiotic component has emerged as the most important raw material sector. Advances in manufacturing technology and increased R&D spending by large corporations is estimated to boost the market even further. Furthermore, increased knowledge of the health advantages provided by these products, such as an enhanced immune system, fuel market development in the coming years. Food Enzymes Segment is projected to grow with the fastest CAGR of 7.7% in the forecast period 2021-2026. The rising demand for digestive enzyme supplements including lactase, amylases, and pepsin peptides is projected to propel the industry forward substantially throughout the forecast period. Owing to the numerous roles of dietary enzymes and the growing demand for crop-based enzymes, the market is expected to grow over the next several years. Food enzymes are widely used in the dairy sector to make goods like yogurt and ice cream.

Digestive Health Products Market Segment Analysis – By Product:

Based on Product, Digestive Health Products Market is segmented into Bakery & Cereal, Dairy Products, Supplements, Non-Alcoholic Beverage, and Others. In 2020, the Dairy Products Segment has accounted for the biggest revenue market share. This is majorly attributed to the increased demand for goods like yogurt and milk, among other things. Furthermore, bad eating habits, sedentary lifestyles, and increased consumer awareness of healthy dairy products have raised demand. Dairy products containing probiotics is good to digestive health and alleviate a variety of digestive issues. It contains lactase that break downs lactose. Non-Alcoholic Beverages predicted to grow with the fastest CAGR of 7.9% in the forecast period 2021-2026 owing to reasons such as; drinks without alcohol are becoming more popular because they do not have the negative effects of alcohol. They act as a healthy substitute for their alcoholic equivalents. The benefits of non-alcoholic beer during nursing are widely established. It also reduces anxiety and promotes better sleep. It relieves stress and has showed evidence of cancer control, both of which are helpful to heart health. However, the segment's expansion is constrained since safety rules are inconsistent. Beta carotene is extensively utilized in foods and drinks as a source of vitamin A as well as for coloring.

Digestive Health Products Market Segment Analysis – By Geography:

Based on Geography, North America Digestive Health Products Market accounted for the 41% revenue share in 2020. The dominance of North America in the plant-based Digestive Health Products Market is due to an increase in consumer awareness of digestive health products. An increase in digestive issues among the population, as well as an unhealthy and sedentary lifestyle, are driving up demand for such goods. According to World Gastroenterology Organization (WGO) 2015 estimates, GERD affects around 13.8% to 25.8% of the population in North America. Furthermore, the government has offered a number of growth possibilities in the region to encourage development and technical breakthroughs, such as favorable regulations in the United States governing the use of health goods to secure the well-being of its inhabitants. Factors such as technology advancements, quick product delivery, and an abundance of health specializations have increased North American marketplaces. Bakery and dairy goods are projected to remain the dominating categories on the US market owing to the increasing demand for specialized, flavorful, and low-cost food items. Asia-Pacific is poised to grow with the fastest CAGR in the forecast period 2021-2026. The Asia Pacific digestive health products market is projected to expand significantly owing to the increased consumption of probiotics and prebiotics, as well as new digestion health product launches. For example, Yakult Danone introduced a new version of their iconic probiotic drink in India in February 2018. Yakult's hallmark Lactobacillus casei strain Shirota is included in the new recipe, as is vitamin D and E. (LcS). The Asia-Pacific regional market is estimated to grow in terms of product demand as a key participant introduces their brands to untapped markets in Southeast Asian countries. Owing to their larger population bases, China and India are two of the major marketplaces in the Asia-Pacific region. Increased awareness of these products' health advantages will also drive growth in the area throughout the projected period.

Digestive Health Products Market Segment Analysis - Drivers

• Rising Geriatric Population:

The rising elderly population and more knowledge about gastrointestinal health are two other significant reasons boosting the digestive aids market size. The functioning of the digestive system declines in the older population, and the muscles in the digestive tract become rigid, weak, and less effective for food processing. For example, according to a research published in the BMC Gastroenterology Journal, around 11% of the population in the United States suffers from a chronic digestive ailment, with a prevalence rate as high as 35% among those 65 and older.

Digestive Health Products Market Segment Analysis - Challenges

• Negative Impact of Prebiotic & Probiotics:

The negative effects of probiotics and prebiotics are the key restricting factor for digestive aids market expansion. Although there are several advantages, over intake of probiotics might result in unpleasant stomach problems. Amines included in probiotic meals can induce headaches, and other substances might cause allergic responses. According to a 2012 research published in the National Center for Biotechnology Information (NCBI), certain probiotic compounds may include hidden food allergens and may not be safe for people allergic to cow's milk or hen's egg.

Digestive Health Products Market Segment Landscape:

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Digestive Health Products Market. Digestive Health Products Market top 10 companies are PepsiCo Inc., Nestle SA, E. I. DuPont Nemours and Company, Chr. Hansen Holding, Yakult Honsha Co. Ltd., Danone SA Cargill Inc., Mondelez International Inc., Arla Foods Inc., and General Mills

Acquisitions/Product Launches:

• In August 2020, OptiBiotix Health announced the renewal of its agreement with global partners for the marketing of its fiber, mineral rich products, and probiotic supplements. The expansion primarily applies to the WellBiome and CholBiome products that target digestive and cardiovascular health, respectively, and are accessible in the United States, Germany, Australia, and Asia.
• In September 2020, GT Living Foods, the producers of GT's Synergy, the world's #1 Kombucha brand, announced their entry into the functional beverage scene with GT's Aqua Kefir, a pre- and post-workout hydration drink.

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