Electronics
Eye Tracking Market Driven by Increased Demand for Virtual Reality Headsets
According to an IndustryARC report, the global eye tracking market was valued between $260 million to $300 million in2018, and the demand is estimated to grow at a profitable CAGR ranging from 25% to 30% during the forecast period 2019-2025. The demand in the eye tracking market is on the surge by virtue of being used in various areas including visual systems, cognitive linguistics, and product design. Eye tracking technology provides an exciting platform to explore the vision and gaze behaviors of sports performers. Additionally, the associated systems offer researchers the chance to explore and understand the perceptual-cognitive processing involved in the athletic performance.
The eye trackers focus on the pupil of the participant’s eye and determine the direction and concentration of their gaze. The software generates data about these actions in the form of “heat maps and saccade pathways.” These forms keep track of how long they looked at a specific point as well as trace eye movement among focus areas.
The world is on the verge of a new archetype of PC usage where eye tracking is a technique that will make computers much more intuitive and productive. Since the vision is the most used sense by the human, which is being able to track and measure eye movement digitally to impact how we make our intentions known to computers. Furthermore, products and technology offered by eye tracking market players allow online advertisers to measure exactly how many actual human eyes view their ads.
Based on the geographical analysis provided by the IndustryARC report, North America holds a major share of around 28% among other regions in the global eye tracking market. The information is based on a recent business intelligence report from IndustryARC, titled “Eye Tracking Market: By Type (Mobile & Remote), By Application (Medical Diagnostics, HCI, Research, & Virtual Reality), By Industry (Marketing, Healthcare, Transportation, Communication & Entertainment) & By Region - Forecast(2019 - 2025).”
Global Eye Tracking Market: Outlook
- The analyst of the report has identified that the healthcare industry is holding a major share in the eye tracking market, estimating its value close to the CAGR of 6.3% during the forecast period. The innovations of eye tracking can help in developing tech such as gaze keyboards and control panels powered by eye tracking. This provides people with diseases like cerebral palsy and spinal cord injuries a way to communicate. Additionally one of the prominent names in the eye tracking market, RightEye, uses the technology to help physicians test and find symptoms for illnesses such as concussions, Alzheimer diseases, dyslexia, and to help treat autistic children.
- Eye tracking has proved to be an essential part of virtual reality (VR). One of the examples can be the launch of Tobii Pro VR analytics, which targets to provide a tool with a greater vision to enable researchers and businesses with insights from the mesmeric environments. This tracking technology will reduce graphics distortions caused by software not taking eye position into account when rendering VR graphics. Moreover, EyeTech, in partnership with Charles River Analytics and Sensics, is compelling mobile VR a step further with integrated and untethered ocular response extent. The VR headset is able to track and project two eyes simultaneously in VR mode.
