Food and Beverages
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U.S. Relaxation Beverages Market Size Forecast to Reach $262 Million By 2026
U.S. Relaxation Beverages market size is forecast to reach $262 million by 2026, growing at a CAGR of 10.4% during the forecast period 2021-2026. Relaxation drinks are a mixture of herbs such as chamomile, amino acids like melatonin, botanicals, and vitamins that have been traditionally used as calming agents separately. Relaxation beverages are an attempt to combine these elements in a liquid form, which is then packaged and sold as a stress reliever on the go. It contains a blend of various herbs and amino acids. They have clinically proven to reduce stress, anxiety, and improve sleep. It's made up of components that can only be found in nature, and it's mixed with mildly carbonated drinks with distinct flavours. Other natural substances have been discovered in relaxation drinks. Kava root, melatonin, valerian root, Gamma aminobutyric acid (GABA), Chamomile, Melissa officinalis, L-Theanine, L-Threonine, 5-Hydroxytryptophan, or Passiflora are all common constituents in relaxation drinks. The increasing prevalence of chronic stress coupled with the growing demand of healthier drinks is the major factor driving the growth of the market. Increasing awareness about nutritional benefits of Relaxation Beverages with changing lifestyle of the people is set to further enhance the overall market development of the U.S. Relaxation Beverages Market for the period 2021-2026.
Key Takeaways
- U.S. dominated the Relaxation Beverages Market in 2020 owing to increasing disposable income of the people and rising expenditure on beverages. The U.S. Relaxation Beverages Market scope for different regions will be provided in the final report.
- Increasing concern regarding health are set to aid the market growth of the U.S. Relaxation Beverages Market report.
- High prices of relaxation beverages is predicted to create the hurdles for the U.S. Relaxation Beverages Market.
- Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the U.S. Relaxation Beverages Market report.
U.S. Relaxation Beverages Market Revenue Share, By Product Type, 2020.
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U.S. Relaxation Beverages Market Segment Analysis – By Product Type
Relaxation Drinks held the largest share in the U.S. Relaxation Beverages Market in 2020 and is estimated to grow at a CAGR 7.4% during the forecast period 2021-2026. A relaxation drink is a non-alcoholic beverage that contains natural relaxing components such as melatonin, valerian root, GABA, Chamomile. It's a functional beverage that helps people relax, but unlike other soothing beverages like tea, relaxation drinks have many active ingredients. Ingredients including L-theanine, melatonin, CBD, and THC have been proved to help with stress alleviation, a better night's sleep, and an overall more relaxed feeling in these drinks so as a result Relaxation Drinks are estimated to register the higher CAGR over the period 2021-2026.
U.S. Relaxation Beverages Market Segment Analysis – By Application
Insomnia held the largest share in the U.S. Relaxation Beverages Market in 2020 and is estimated to grow at a CAGR 8.1 % during the forecast period 2021-2026. Relaxation beverages are widely used for insomnia conditions. Insomnia is a frequent sleep problem that makes it difficult to fall asleep, stay asleep, or cause you to wake up too early and be unable to sleep again. Relaxation Beverages is mostly consumed to help people relax and fall asleep so as a result Insomnia are estimated to register the higher CAGR over the period 2021-2026.
U.S. Relaxation Beverages Market Drivers
- Increasing Stress Level Among People
Increasing stress level among the people owing to hectic lifestyle and work pressure is increasing the growth of the U.S. Relaxation Beverages Market. Furthermore, According to the American Psychological Association (APA), in U.S. adults (ages 18-23) reported highest level of stress level approx. at 6.1 out of 10. Furthermore, cording to the American Institute of Stress, 33% of people suffer extreme stress, and 77% of people encounter stress that has a negative impact on their health, thereby increasing the growth of the U.S. Relaxation Beverages Market during the forecast period 2021-2026.
- Rising prevalence of Insomnia
Increasing prevalence of insomnia owing to having jet lag, switching shifts at work, or dealing with any other changes to the body's internal clock is increasing the growth of the U.S. Relaxation Beverages Market. According to the American Academy of Sleep Medicine, 30% of adults suffer with insomnia, with 10% of men and 20% of women suffering from chronic insomnia disorder. Furthermore, increasing anxiety among the people is driving the growth of the market. According to, Anxiety & Depression Association of America, Anxiety disorders are the most common mental illness in the United States, impacting 40 million persons aged 18 and over, or 18.1 percent of the population, each year and also anxiety disorders are extremely curable, yet only 36.9% of persons who suffer from them receive help. Thereby, increasing the growth of the U.S. Relaxation Beverages Market during the forecast period 2021-2026.
U.S. Relaxation Beverages Market Challenges
- High Cost
Some of the factors that are set to impede the growth of the U.S. Relaxation Beverages Market are high prices of relaxation drinks compare to other to its alternatives. The another factor which hamper the growth of market is side effects of relaxation drinks such as apathy, stomach ache, mental fullness, mild depression, dizziness.
Market Landscape
Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the U.S. Relaxation Beverages Market. In 2020, the U.S. Relaxation Beverages Market share is consolidated by the top ten players present in the market. The U.S. Relaxation Beverages Market, top 10 companies are, New Age Beverages Corporation, Neuro, iChill Beverages, Inc., Tranquini GmbH, lifeonearthinc, Harvest One, Boisson Slow Cow, Inc., 7.8 Som Friends, Inc., Phi Drinks, Inc., and SEEK PHYSIS, LLC.
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