Food and Beverages
United States Vitamin D Supplements Market Size Forecast to Reach $927.8 Million by 2026
The United States Vitamin D Supplements Market size is forecast to reach $927.8 million by 2026, growing at a CAGR of 6.0% during the forecast period 2021-2026. Vitamin D also known as "calciferol" is a fat-soluble vitamin that can be found naturally in a few foods, added to others, or purchased as a dietary supplement. Vitamin D aids calcium absorption in the gut and keeps serum calcium and phosphate levels in check, allowing for normal bone mineralization and preventing hypocalcemic tetany. Vitamin D comes in two primary forms in foods and dietary supplements: D2 (ergocalciferol) and D3 (cholecalciferol), which differ chemically solely in their side-chain configurations. In the small intestine, both types are efficiently absorbed. According to a study released by the US Bone and Joint Health Initiative, one in two Americans has a musculoskeletal disease that is estimated to cost the US $213 billion per year in terms of care and missed income. Increasing consumer preference towards healthy diet and increasing demand from functional food & beverage industry is the major factor driving the growth of the market. The rising number of diabetics and obese people in the country is expected to increase demand for nutrient-rich foods is set to further enhance the overall market demand for the vitamin D supplements during the forecast period 2021-2026.
Key Takeaways
- Increasing usage of nutritional supplements and increasing consumer inclination towards healthy diets are likely to aid the market growth of the United States Vitamin D Supplements Market report.
- Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be United States Vitamin D Supplements Market report.
- Side Effects with regulatory concerns is poised to create the hurdles for the United States Vitamin D Supplements Market.
United States Vitamin D Supplements Market Revenue, By Form, 2020(%)
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United States Vitamin D Supplements Market Segment Analysis – By Type
Vitamin D3 held the largest share in the United States Vitamin D Supplements Market in 2020 and is estimated to grow at a CAGR 5.8% during the forecast period 2021-2026. This is owing to its wide application in the animal feed industry. The primary circulating source of vitamin D is calcifediol, and its blood levels represent the body's nutrient stores. It is found in fatty animal-sourced foods, like fish oil and egg yolk. When the skin is exposed to ultraviolet (UVB) rays from the sun, the body produces vitamin D3, which is then absorbed via the skin of animals such as sheep and cows. According to data from the 2015–2016 National Health and Nutrition Examination Survey (NHANES), the average daily vitamin D consumption from foods and beverages was 5.1 mcg (204 IU) in men, 4.2 mcg (168 IU) in women, and 4.9 mcg (196 IU) in children aged 2–19 years. The majority of people in the United States take less vitamin D than is recommended. Vitamin D2 segment is estimated to register the higher CAGR over the forecast period 2021-2026.
United States Vitamin D Supplements Market Segment Analysis – By Form
The Dry form segment held the largest share in the United States Vitamin D Supplements Market in 2020 and is estimated to grow at a CAGR of 6.5% during the forecast period 2021-2026. This is owing to the increasing usage in the food & beverage and pharmaceutical industries. The dry product is easy to handle and store, has good stability, and can be utilized in a wide range of products. As a result, it's a popular choice among food, beverage, feed, and pet food makers, as well as pharmaceutical companies. In addition, the development of vitamin D consumables in the form of pills and capsules is predicted to increase its penetration in doctor-prescribed medications. Food fortification, dietary supplements, functional food and beverage, and medicinal food are some of the most common dry vitamin D applications. Dry Form segment is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2021-2026.
United States Vitamin D Supplements Market Drivers
- Increasing Consumer Awareness of Labeling Claims and Dietary Supplements
Customers in the United States make purchase decisions based on product labeling, according to the Food and Drug Administration's (FDA) Health and Diet Survey. As a result of the country's demographic trend of an aging population, rising lifestyle-related diseases, and rising healthcare expenses, dietary supplement preferences are rapidly developing. The Vitamin D market is being driven by an increase in the public's perception of vitamin D deficiency. Growing sales of sports nutrition are expected to have a significant impact on the sector, with new product releases aided by expanding fitness patterns and sports activity. Thus, increasing the growth of the United States Vitamin D Supplements Market during the forecast period 2021-2026.
- Rising Prevalence of Chronic Diseases
Rising prevalence of chronic diseases is increasing the growth of the United States Vitamin D Supplements Market. Leading cause of death around the world is owing to the increasing incidences of chronic diseases. It is estimated that around 29% of the death is owing to the chronic diseases. 40.5% of the U.S. population suffers from the diseases. Thus, increasing the growth of the United States Vitamin D Supplements Market during the forecast period 2021-2026.
United States Vitamin D Supplements Market Challenges
- Side Effects With Regulatory Concerns
Some of the factors that are set to impede the growth of the United States Vitamin D Supplements Market are regulatory concerns regarding the usage of U.S. Vitamin D Supplements and growing stringent government policy. Calcium or hypercalcemia is a side effect of vitamin D poisoning, and it causes nausea, vomiting, exhaustion, and frequent urination is also set to hinder the growth of the market during the forecast period 2021-2026.
United States Vitamin D Supplements Market Landscape
Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the United States Vitamin D Supplements Market. In 2020, the United States Vitamin D Supplements Market share is consolidated by the top ten players present in the market. The United States Vitamin D Supplements Market, top 10 companies are Pfizer Inc., Abbott Laboratories, GNC Holdings Inc., Glanbia Plc, Glaxo Smith Kline, Otsuka Holdings Ltd., Nordic Naturals, Nature’s Bounty Co., Amway and Everidis Health Sciences LLC among others.
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